Director, Marketing

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Velsera

WebsiteLinkedInAll Job Openings

501 - 1000 employees

⚕️ Healthcare Insurance

🧬 Biotechnology

🤖 Artificial Intelligence

Healthcare Insurance • Biotechnology • Artificial Intelligence

Velsera is a leading provider of omics analytics solutions, powering precision medicine and enhancing the healthcare and life sciences ecosystem through data and actionable insights. With advanced genomics interpretation platforms, Velsera modernizes patient care by generating clinically actionable reports and integrating workflows on next-generation sequencing (NGS) test menus. Their AI-driven analysis and automation tools accelerate lab delivery of 'omics results, optimize workflow automation, and ensure compliance. Velsera's technology manages the flow of patient samples and applies machine learning to produce accurate and clinically relevant results. The company collaborates with research teams to provide expert insights and supports top pharmaceutical companies and clinical labs globally.

📋 Description

• Own the build out of the marketing sub-function at Velsera • Establish and champion Velsera’s corporate brand identity, messaging, and visual standards across all marketing channels and stakeholder touchpoints • Identify and execute integrated marketing campaigns across omni-channels—including digital, email, social media, events, and content marketing—to promote Velsera’s products and services to target markets • Working closely with the Sales team on managing contacts and nurturing leads • Rigorously vet leads, moving qualified leads forward to the Sales team • Empower the sales team more and create a tighter working relationship between marketing and sales • Identify the right industry tradeshows and thought leadership forums for Velsera to participate in, and play point on the planning and execution of these events in coordination with subject matter experts • In coordination with subject matter experts, develop white papers, case studies, and thought leadership materials to drive lead generation and demand for Velsera’s solutions • Other duties as assigned

🎯 Requirements

• 7+ years of marketing experience. Healthcare or scientific software experience preferred. • 5+ years leading and managing a marketing or other commercial team • Experience with marketing specifically for lead generation in a B2B environment is required. • Experience planning and executing corporate marketing events, tradeshows, and industry conferences, including vendor relationships, logistics, and on-site execution, required. • Excellent communication skills, both verbal and written. • Experience developing white papers, thought leadership content, and demand generation materials, including project management in coordination with subject matter experts, required.

🏖️ Benefits

• People first. We create collaborative and supportive environments by operating with respect and flexibility to promote mental, emotional and physical health. We practice empathy by treating others the way they want to be treated and assuming positive intent. We are proud of our inclusive diverse team and humble ourselves to learn about and build our connection with each other. • Patient focused. We act with swift determination without sacrificing our expectations of quality. We are driven by providing exceptional solutions for our customers to positively impact patient lives. Considering what is at stake, we challenge ourselves to develop the best solution, not just the easy one. • Integrity. We hold ourselves accountable and strive for transparent communication to build trust amongst ourselves and our customers. We take ownership of our results as we know what we do matters and collectively we will change the healthcare industry. We are thoughtful and intentional with every customer interaction understanding the overall impact on human health. • Curious. We ask questions and actively listen in order to learn and continuously improve. We embrace change and the opportunities it presents to make each other better. We strive to be on the cutting edge of science and technology innovation by encouraging creativity. • Impactful. We take our social responsibility with the seriousness it deserves and hold ourselves to a high standard. We improve our sustainability by encouraging discussion and taking action as it relates to our natural, social and economic resource footprint. We are devoted to our humanitarian mission and look for new ways to make the world a better place. • Velsera is an Equal Opportunity Employer: Velsera is proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information