Senior Content Marketing Manager, Faculty Programs

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🔥 0 minutes ago

🏈 Ohio – Remote

🏈 Ohio – Remote

💵 $77.1k - $100.2k / year

⏰ Full Time

🟠 Senior

👨🏼‍💻 Content Manager

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Cengage Group

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

📚 Education

🛍️ eCommerce

☁️ SaaS

💰 Private Equity Round on 2023-06

Education • eCommerce • SaaS

Cengage Group is a global education technology company dedicated to enhancing learning experiences. With over 100 years of service, Cengage provides affordable and high-quality digital products and services that help learners become job-ready. Their offerings support various educational goals, including reskilling, upskilling, degree attainment, and language learning, ensuring access to quality education for individuals of all backgrounds and abilities.

📋 Description

• Develop and execute a strategic content program that drives faculty customer brand awareness, audience engagement, and business growth. • Partner with other content marketers on a comprehensive faculty marketing content strategy aligned to brand, demand, and go‑to‑market priorities. • Create and oversee high‑quality content across formats, including events, blogs, articles, ebooks, white papers, case studies, video, and sales enablement materials. • Edit and elevate content to meet quality, voice, and storytelling standards. • Collaborate with Faculty Demand and Engagement teams to support acquisition, nurture, and conversion efforts. • Track and report on key content metrics such as engagement, conversion, and influence on pipeline.

🎯 Requirements

• Bachelor’s degree required, degree in marketing, communications, journalism, or related field preferred. • Minimum of 7 years of experience in content marketing, editorial, publishing or storytelling roles. • Ability to develop and execute content strategies that drive measurable results. • Sophisticated writing and editing skills and the ability to adapt tone across formats and audiences • Strong understanding of digital content, SEO fundamentals, and content distribution. • Experience partnering cross‑functionally in fast‑paced, matrixed environments. • Experience in B2B, SaaS, EdTech, or complex buying environments preferred • Familiarity with content performance analytics and marketing automation platforms preferred • Experience supporting demand generation or product marketing initiatives preferred • Experience using Adobe or Canva for basic design • Ability to direct video editing and do simple video editing tasks

🏖️ Benefits

• Comprehensive and rewarding Total Rewards package • Participation in the company’s discretionary incentive bonus program