Social Media Marketing Manager

Job not on LinkedIn

🔥 57 minutes ago

🏈 Ohio – Remote

🏈 Ohio – Remote

💵 $67k - $87.1k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💕 Social Media Manager

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Cengage Group

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

📚 Education

🛍️ eCommerce

☁️ SaaS

💰 Private Equity Round on 2023-06

Education • eCommerce • SaaS

Cengage Group is a global education technology company dedicated to enhancing learning experiences. With over 100 years of service, Cengage provides affordable and high-quality digital products and services that help learners become job-ready. Their offerings support various educational goals, including reskilling, upskilling, degree attainment, and language learning, ensuring access to quality education for individuals of all backgrounds and abilities.

📋 Description

• Develop and implement a comprehensive social media strategy aligned with brand and marketing goals • Assess and evaluate social media calendars across business units to determine best-fit content for master brand social channels • Assist in development and maintenance of master-brand social content calendar • Plan, create, and publish engaging content across platforms (e.g., LinkedIn, Instagram, Facebook, X, TikTok) • Handle day-to-day social media operations, including content calendars and posting schedules • Monitor social channels, respond to comments/messages, and foster meaningful audience engagement • Analyze performance metrics and optimize campaigns to improve reach, engagement, and conversion • Collaborate with creative teams, copywriters, and marketing stakeholders to produce high-quality content • Partner with internal teams to amplify campaigns, events, and key initiatives • Stay current on social trends, emerging platforms, and best practices to keep content fresh and relevant • Handle paid social campaigns in partnership with media teams, including targeting and performance tracking • Ensure brand consistency across all social media channels • Track competitor activity and identify opportunities for differentiation • Handle multiple projects and deadlines in a fast-paced environment.

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience) • Minimum of 5 years of experience leading social media for a brand, preferably in B2B or corporate environment • Confirmed experience developing and implementing social media strategies and campaigns • Strong understanding of platform algorithms, trends, and standards • Experience with social media management and analytics tools (e.g., Sprout Social, Hootsuite, native insights) • Basic knowledge of paid social media advertising and campaign optimization • Excellent writing, editing, and storytelling skills • Strong analytical skills with the ability to interpret performance data and recommend improvements • Exceptional organization, time management, and multitasking abilities • Strong collaboration and communication skills.

🏖️ Benefits

• Comprehensive and rewarding Total Rewards package designed to support and empower our employees.