Banking and Capital Markets Product Marketing Lead

🔥 13 hours ago

🗽 New York – Remote

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💵 $101k - $228k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 1%

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Logo of Chainlink Labs

Chainlink Labs

201 - 500 employees

Founded 2017

💸 Finance

💳 Fintech

🌐 Web 3

Finance • Fintech • Web 3

Chainlink Labs is a leading player in the field of decentralized finance (DeFi) and blockchain technology. The company is pioneering the use of decentralized systems to facilitate onchain transactions for financial institutions and marketplaces. By collaborating with financial market infrastructures, asset managers, and top DeFi protocols, Chainlink Labs is driving the transition to a tokenized asset economy and aims to become the global standard for onchain finance. With expertise in cryptography and a robust track record in security, Chainlink Labs provides a platform that powers a global system of onchain finance.

📋 Description

• Lead integrated product marketing initiatives and GTM strategies for Banking, Capital Markets, and Asset Management segments • Drive engagement and pipeline with institutional buyers • Develop and execute product marketing plans and messaging tied to core business use cases • Align marketing activities with business priorities • Establish and grow relationships with institutional clients, partners, and internal sales teams • Increase deal velocity and long-term value • Own industry surveys and research programs • Deliver insights that inform positioning and thought leadership tied to core Chainlink use cases • Drive high-velocity execution across campaigns and initiatives • Ensure rapid iteration and consistent delivery of business outcomes

🎯 Requirements

• Owned or led high impact global B2B marketing initiatives focused on selling to financial services and fintech brands • Background in Banking, Capital Markets, Fintech, or Asset Management • Demonstrated ability to market to institutional buyers • Ability to build and execute product marketing plans and GTM strategies tied to major business objectives • Experience working within regulated industries and navigating compliance considerations • Ability to think strategically and execute tactically • Ability to build and maintain partnerships with sales teams • Experience operating in a client-facing role internally or at a marketing agency (preferred) • Background in agency environments serving enterprise clients or challenger brands (preferred) • Ability to operate with urgency and deliver high-quality outputs in fast-paced environments (preferred) • Experience managing end-to-end marketing efforts across multiple channels (preferred) • Ability to influence stakeholders, push back when needed, and drive strategic direction (preferred) • Experience building client-facing materials, playbooks, or sales enablement assets (preferred) • Exposure to Web3 or blockchain-related marketing initiatives (preferred)

🏖️ Benefits

• Long-term incentives • Comprehensive benefits • Remote-based work • Opportunity to overlap working hours with Eastern Standard Time (EST)

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