Alliance Marketing Manager

🔥 13 hours ago

🧀 Wisconsin – Remote

🧀 Wisconsin – Remote

💵 $128.7k - $170.2k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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ChargePoint

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2007

💼 Consulting

📦 Logistics

🚘 Automotive

💰 $300M Post-IPO Debt on 2022-04

Consulting • Logistics • Automotive

ChargePoint is a leading provider in the electric vehicle (EV) charging sector, offering a comprehensive network for charging solutions across North America and Europe. With a focus on sustainability, ChargePoint provides smart charging solutions for businesses, fleets, and residential areas. It offers a unified platform for managing charging operations, enhancing the driver experience with its highly-rated mobile app, and providing robust support services. ChargePoint has established itself as a trusted partner for many Fortune 500 companies, offering a variety of charging hardware, flexible financing, and management tools to ensure efficient operations and reduced costs. The company's mission is to simplify the transition to electric mobility for organizations and drivers alike, contributing to a sustainable future.

📋 Description

• Lead the marketing strategy and execution for the strategic partnership with Eaton • Develop and drive the joint go-to-market strategy to achieve shared pipeline and revenue objectives • Translate business priorities into messaging, offers, campaigns, and sales activation programs • Identify priority markets, customer segments, use cases, and growth opportunities • Build integrated marketing initiatives across campaigns, account-based marketing, events, webinars, and strategic customer programs • Develop joint messaging, value propositions, offers, and content for the combined solution • Build and manage integrated go-to-market programs • Develop sales activation programs, tools, and resources for both organizations • Collaborate with stakeholders across ChargePoint and Eaton to align priorities and drive execution • Establish performance measurement processes and optimize programs based on pipeline and revenue outcomes • Drive program execution from strategy development through implementation and ongoing improvement • Report to the Vice President, Growth & Demand Generation

🎯 Requirements

• 7+ years of B2B marketing experience • Experience in alliance, partner, channel, field, or demand generation marketing • Experience leading marketing initiatives for a strategic technology, ecosystem, or channel partnership • Demonstrated success developing integrated marketing programs that generate demand and measurable pipeline • Strong understanding of B2B go-to-market strategies, sales activation, and demand generation • Proven ability to manage and influence stakeholders across complex organizations • Ability to translate strategy into execution and drive programs across multiple teams • Preferred: Experience in EV charging, energy, electrical infrastructure, technology, or other complex B2B markets

🏖️ Benefits

• Annual merit-based RSU grants • Health insurance • Dental insurance • Vision insurance • 401(k) • Paid time off • Parental leave • Life insurance • Disability insurance • Wellness resources • Reasonable accommodations throughout the employment process