Donor Lifecycle Marketing Manager

🔥 14 hours ago

🇺🇸 United States – Remote

💵 $88k - $94k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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charity: water

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2006

🤝 Non-profit

🤲 Charity

🌍 Social Impact

Non-profit • Charity • Social Impact

charity: water is a non-profit organization dedicated to providing clean and safe drinking water to people in developing countries. The organization funds sustainable, community-owned water projects in remote locations around the world. charity: water ensures that every public donation is used solely to fund water projects, with a separate fund covering operational costs. Their impact includes over 171,469 water projects in 29 countries, serving millions of people.

📋 Description

• Own retention, upgrade, and additional-gift strategy for recurring and one-time donors • Build and manage automated lifecycle journeys, including welcome, onboarding, milestone, impact-update, lapse-prevention, and win-back programs • Plan and execute multichannel campaigns across email, SMS, paid social and search retargeting, and direct mail • Develop upgrade programs and additional-gift appeals around key moments • Reduce involuntary churn through failed-payment recovery, card updater tools, and payment-method outreach • Partner with paid media teams and agency partners on retention and reactivation campaigns • Collaborate with direct mail teams and vendors on audience selection, messaging, timelines, and results analysis • Design and run testing across subject lines, ask amounts, timing, creative, and channel mix • Build segmentation and reporting tracking cohort retention, channel performance, and revenue attribution • Collaborate with Creative on donor-facing storytelling • Identify high-potential donors and hand them off to Key Relationships Managers • Manage agency and vendor relationships, program budgets, and timelines • Stay current on lifecycle marketing, recurring giving, and nonprofit fundraising trends • Report to the Director of Consumer and collaborate with Creative, Partnerships, Social, and RevOps teams

🎯 Requirements

• 4–6 years of experience in lifecycle, retention, CRM, or digital fundraising marketing, with a track record of measurably improving retention or donor value • Hands-on experience running programs across at least three of these channels: email, SMS, paid media, direct mail • Experience building automated journeys in an email or marketing automation platform (e.g., Salesforce Marketing Cloud, Iterable, Marketo, Klaviyo, HubSpot) • Strong analytical skills and comfort working with data to segment audiences, read test results, and make decisions • Excellent writing skills and a sharp instinct for what makes a message land • Strong project management skills and the ability to juggle multiple campaigns and deadlines • A passion for charity: water's mission and a genuine interest in the people who support it • Experience with recurring or subscription programs is an added plus • Direct mail fundraising or SMS platforms and compliance experience is an added plus • Familiarity with Salesforce NPSP, Iterable, JIRA, SQL, Looker, or Tableau is an added plus • Must be eligible to work in the United States without company sponsorship now or in the future

🏖️ Benefits

• Unlimited PTO • Summer Fridays • 6-week paid sabbatical leave after 5 years of employment • Annual bonus potential through The Pool • 401k plan + employer match • Medical covered at 85% + Dental/Vision contributions • FSA + dependent day care FSA • Employer-paid life insurance, STD, LTD • 16-week paid maternity and paternity leave for new parents • Stipends for Home office, Professional Development, and a You-do-You Perk • TSA Pre-check reimbursement • Flexible working hours • 2-4 annual travel requirements that foster team alignment, connection and in-person collaboration