Product Marketing Director – Identity Security

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🗽 New York – Remote

🗽 New York – Remote

💵 $175k - $215k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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CHEQ

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2016

🔒 Cybersecurity

🛍️ eCommerce

📣 Marketing

Cybersecurity • eCommerce • Marketing

CHEQ is a leading click fraud protection service that offers a comprehensive suite for safeguarding advertising campaigns across platforms like Google and Facebook. With advanced algorithms, CHEQ automatically detects and blocks invalid traffic, including bots and competitor clicks, ensuring that advertisers' budgets are spent more efficiently on genuine customers. The service is trusted by thousands of advertisers worldwide and provides real-time protection, detailed analytics, and insights to optimize marketing spend.

📋 Description

• Lead go-to-market strategy for CHEQ's Identity Security solution • Define the ICP, personas, and buying committee across CISOs and security leadership, Application Security, Fraud and Risk, and Trust & Safety teams • Turn product vision and research into a clear market narrative and category story • Own positioning, messaging, and value propositions • Run message testing with early customers and design partners • Help shape pricing, packaging, and the go-to-market playbook with Product and Sales leadership • Participate in roadmap reviews and regular syncs with Product and Research • Co-own launch readiness with the CPO • Bring customer, market, and competitive insight into product decisions • Create sales and marketing content, including solution briefs, presentations, battle cards, customer stories, and demo narratives • Train Sales, Solutions Engineering, and Customer Success on discovery guidance, objection handling, and competitive insights • Partner with Demand Generation on audience insight, messaging, and offers • Develop joint value propositions, integration narratives, and partner enablement and co-marketing content • Build positioning, narrative, and sales kit; launch Identity Security to market and help land first customers • Report to the Head of Marketing and partner with the CPO, Product, Research, Sales, Demand Generation, Solutions Engineering, Customer Success, and business partners

🎯 Requirements

• US-based • 8+ years of B2B product marketing experience, including ownership of positioning, launches, content, and sales enablement • Experience building product marketing for a new product, category, or company from an early stage • Proven experience marketing to security, identity & access management, and fraud & risk buyers, such as CISOs, Application Security, Fraud & Risk, CIAM and Trust & Safety teams • Track record of working closely with Sales teams selling into these buyers, with a clear understanding of how they evaluate and buy • Ability to understand technical products, APIs, and integrations and explain their value to technical and business audiences • Comfort with ambiguity and judgment to prioritize when little is defined yet • Excellent English writing and presentation skills, with ability and willingness to create substantive content independently • Strong research, analytical, and cross-functional collaboration skills • Experience marketing solutions that protect customer accounts, manage authentication and access, detect bots, or prevent online fraud and abuse • Experience working with technology and business partners on joint messaging, campaigns, and sales enablement • Understanding of how AI agents change how organizations identify users, assess risk, and decide which activity to allow

🏖️ Benefits

• Variable component may be included in the total compensation package