Area Director – Franchise Performance

🔥 5 minutes ago

🌲 North Carolina, Virginia – Remote

🌲 North Carolina – Remote ⚔️ Virginia – Remote

💵 $99.9k - $117k / year

⏰ Full Time

🔴 Lead

👔 Director

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Choice Hotels International

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1939

✈️ Travel

💼 Consulting

📦 Logistics

Travel • Consulting • Logistics

Choice Hotels International is a prominent hospitality company specializing in hotel franchising. Known for its diverse portfolio of hotels, they focus on providing a wide range of accommodations, from upscale to economy. Choice Hotels is also involved in supporting local communities through its programs like 'Your Community, Your Choice. ' With a commitment to diversity, equity, and giving back, Choice Hotels aims to create rewarding career paths for its associates while contributing positively to society. The company also focuses on developing hotel ownership opportunities for underrepresented entrepreneurs.

📋 Description

• Drive the commercial performance of a portfolio of midscale and upper midscale franchised hotels • Advise hotel owners, operators, and management companies using revenue, market, and operational performance data • Develop and influence execution of strategic commercial action plans to improve RevPAR, market share, ADR, occupancy, revenue growth, and owner profitability • Conduct on-site consultations, virtual engagements, business reviews, property visits, and performance reviews • Align hotel performance strategies with company initiatives and available resources • Partner with Revenue Management, Sales, Marketing, Loyalty, Distribution, Brand, and Operations teams • Evaluate market demand, competitive positioning, business mix, pricing strategy, distribution effectiveness, and sales performance • Analyze performance trends, pace reports, demand drivers, channel contribution, competitive intelligence, and market dynamics • Align pricing, inventory, forecasting, and segment strategies with evolving market conditions • Monitor commercial dashboards and performance indicators, identify risks, and adjust strategies • Coordinate targeted support from commercial partner teams and increase participation in revenue-generating programs • Translate operational and financial data into actionable recommendations for owners and hotel leadership • Lead recurring performance discussions and maintain owner and stakeholder relationships • Document commitments, action items, strategic decisions, consultations, and performance plans • Submit timely and accurate expense reports • Support franchise growth, retention initiatives, conferences, franchise associations, special projects, and organizational initiatives

🎯 Requirements

• Currently reside in Virginia or North Carolina • Minimum fifteen (15) years of progressive hotel industry experience with significant responsibility for commercial strategy, revenue performance, sales, marketing, revenue management, or multi-property performance improvement • Minimum ten (10) years of hotel leadership experience, preferably including franchise performance, revenue management, commercial leadership, or multi-unit operational responsibility • Demonstrated success improving hotel commercial performance, including revenue growth, RevPAR, market share, and owner profitability • Proven ability to influence business decisions through analytical insights and strategic consultation • Experience working effectively within a matrixed organization and influencing outcomes without direct authority • Strong analytical, forecasting, and financial acumen • Experience utilizing hotel performance and business intelligence tools, including revenue, financial, market share, and benchmarking platforms • Advanced proficiency with Microsoft Office applications, including Excel and PowerPoint • Ability to analyze and interpret large datasets and translate findings into practical business recommendations • Knowledge of hotel revenue management principles, sales activation strategies, distribution channels, marketing performance, loyalty programs, and profitability metrics • Exceptional consulting, communication, negotiation, and influencing skills • Strong executive presence and ability to communicate effectively with hotel owners and senior leaders • Ability to balance multiple priorities while managing a geographically dispersed portfolio • Strong relationship-building and stakeholder-management capabilities • Demonstrated commercial acumen and strategic thinking • Ability to navigate ambiguity and adapt priorities within a changing business environment • Commitment to organizational values, integrity, collaboration, and continuous improvement • Bachelor’s Degree in Hotel Management, Business Management, Marketing, Finance, or a related field or equivalent combination of education and work experience • Regular travel of approximately 70% is required • Ability to travel independently throughout the assigned territory

🏖️ Benefits

• Competitive compensation and benefits, including medical, dental, and vision coverage • Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance • Financial benefits for retirement and health savings • Employee recognition programs • Discounts at Choice hotels worldwide • Annual bonus under Choice’s Management Incentive Plan (MIP) • Home office work arrangement • Virtual connection with Choice team members and leadership on Zoom