Senior Director – Digital Marketing

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CIEE Barcelona

WebsiteLinkedInAll Job Openings

11 - 50 employees

📚 Education

🤝 Non-profit

👥 B2C

Education • Non-profit • B2C

CIEE Barcelona is a nonprofit organization dedicated to advancing intercultural exchange and study abroad experiences since 1947. They provide a variety of programs that connect high school and college students with international opportunities, facilitating personal growth, cultural understanding, and educational advancement. CIEE Barcelona focuses on offering students access to diverse educational experiences, internships, and work opportunities worldwide, ensuring a comprehensive and transformative journey abroad.

📋 Description

• Manage team of Digital Marketing Producers and Email Automation to ensure upward movement and efficiencies in budget and campaign production • Manage the development and execution of all in-house digital marketing campaigns for CIEE programs • Lead discovery sessions, identify client requirements, and architect marketing automation strategies • Make recommendations to business units and senior leadership on goals, outcomes and projections for campaign development and budget requests • Design and implement advanced nurture programs, lead scoring models, lead lifecycle programs and complex automation workflows • Own analytical review of multi-channel marketing effectiveness, conversion tracking, and ROI — translating data into mid and senior level reports and actionable recommendations for campaign optimization • Train and develop Digital Communications staff and other Sales & Marketing team members on marketing automation best practices and the core digital marketing platforms (e.g., Marketo, Salesforce) • Coordinate lead data import/export with Enrollment Management Operations team • Develop, build, and manage vendor relationships for marketing platforms and related web applications • Manage the development and implementation of paid social media marketing efforts for CIEE channels that support the mission, values and brand in an effort to bolster awareness and engagement with the University community • Partner with business units, social media team, and stakeholders to develop social media campaigns that effectively meet the needs of our clients • Evaluate and measure the success of paid social media initiatives through metrics, data monitoring, and interaction • Manage campaign performance reports and share results across teams and make recommendations to improve performance • Monitor new trends and social platforms and look for opportunities to improve CIEE's position within the digital landscape • Manage account access on social platforms and advise on organizational governance.

🎯 Requirements

• Bachelor's Degree in marketing, business, or related field • MBA preferred • A minimum of ten (10) years of professional experience in digital marketing, social media marketing, and inbound or lead generation campaigns • Strong project management skills and outstanding attention to detail • High level of competency with Marketo, Salesforce, Adobe Products, DOMO, PowerBI, and project management tools • Strong understanding and hands-on implementation of A/B testing, audience segmentation, and analytical review across all digital marketing data to drive continuous optimization of campaign performance • Expert multi-tasker with the ability to deliver under tight deadlines • Excellent writing and editing skills.

🏖️ Benefits

• Paid time off • Parental leave • Gym Reimbursement Program • Employee Assistance Program • Short-term & Long-term Disability • 6 floating Fridays (based on our eligibility rules) • CIEE Study Abroad Program discounts • 403(b) Retirement Plan with employer contribution • Insurance Coverage (life, travel, medical, dental, and vision) • Flexible Spending Accounts/Health Savings Accounts (medical and dependent) • Voluntary Benefits (identity theft protection, pet insurance, accident, and critical illness)