Senior Data Analyst – Marketing Analytics, Digital Insights

Job not on LinkedIn

🔥 1 minute ago

🤠 Texas – Remote

🤠 Texas – Remote

💵 $110k - $140k / year

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

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Vericast

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

💸 Finance

💳 Fintech

☁️ SaaS

Finance • Fintech • SaaS

Vericast is a company focused on accelerating the performance of financial institutions. Through the use of data, artificial intelligence, and innovative strategies, Vericast helps banks and credit unions drive growth and enhance their marketing performance. The company provides a variety of solutions including digital marketing, direct mail, card solutions, check solutions, customer and employee insights, and customer change management. Vericast leverages responsibly sourced data to engage consumers effectively, which is why many financial institutions trust them for solving marketing challenges. Their expertise in the financial sector is aimed at delivering insights and growth solutions, positioning them as a leader in financial marketing services.

📋 Description

• Lead analysis of large-scale datasets from digital platforms, CRM systems, and marketing automation tools to uncover actionable trends and opportunities • Design measurement frameworks and learning agendas that align with business strategies and marketing objectives • Conduct attribution modeling and customer journey analysis to understand marketing touchpoint impact across channels • Perform ad-hoc strategic analyses to support executive decision-making and answer critical business questions • Analyze website and digital performance including traffic, engagement, conversion funnels, and session quality to identify optimization opportunities • Monitor key metrics including Cost Per Account, Lifetime Value, ROAS, and conversion rates across marketing channels • Execute A/B testing strategies and multivariate experiments to optimize campaigns and user experiences • Leverage tag management systems to ensure accurate data capture and tracking implementation • Build and maintain advanced dashboards and interactive visualizations using Tableau, Power BI, or Looker • Translate complex analytical findings into clear narratives for C-suite executives, marketing leaders, and technical teams • Present strategic recommendations that drive action and influence stakeholder decisions • Create automated reporting solutions providing real-time visibility into marketing performance and KPIs • Partner with cross-functional teams including Product, Engineering and Strategy to deliver integrated insights • Manage multiple concurrent analytical projects ensuring timely, high-quality delivery • Collaborate with teams to improve digital customer journeys and campaign effectiveness based on data insights

🎯 Requirements

• Bachelor's degree in a quantitative discipline such as Statistics, Data Science, Economics, Mathematics, Computer Science, or related field • Master's degree preferred • 5-9 years of progressive experience in data analysis, marketing analytics, or advanced analytics roles • Proven experience in financial services industry or working with financial institutions strongly preferred • Track record of delivering impactful insights that influenced strategic business decisions • Expert-level proficiency with Google Analytics (GA4), Adobe Analytics, or similar digital analytics platforms • Advanced SQL skills required; proficiency in Python or R for statistical analysis and data manipulation • Strong experience with Tableau, Power BI, or Looker to create executive-level dashboards • Experience with cloud data platforms (Snowflake, AWS, Google Cloud, Azure) and big data tools (Hadoop, Spark) preferred • Familiarity with marketing automation platforms, CRM systems, and tag management implementation