Digital Marketing, Demand Generation Manager

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Transparent Energy

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2009

⚡ Energy

🛍️ eCommerce

☁️ SaaS

Energy • eCommerce • SaaS

Transparent Energy is a leading energy procurement and advisory firm that revolutionizes the way businesses secure energy through a proprietary online platform. Their innovative Reverse Auction process allows clients to witness real-time bidding from energy suppliers, resulting in significant savings and enhanced transparency. Focused on sustainability, Transparent Energy offers a range of renewable energy options to align with clients' environmental goals while managing costs and risk. They serve diverse sectors including commercial real estate, government, healthcare, and data centers, ensuring tailored energy solutions for their clients' unique needs.

📋 Description

• Own marketing's contribution to qualified pipeline by setting campaign goals, measuring results, and continuously improving marketing-generated revenue performance. • Build, launch, manage, and optimize integrated demand generation campaigns across paid search, SEO/SEM, display/programmatic, email, landing pages, retargeting, and nurture programs. • Ensure leads are accurately captured, segmented, routed, tracked, and reported while maintaining high-quality CRM data in partnership with Sales and Revenue Operations. • Build dashboards and reporting that measure campaign performance, pipeline contribution, conversion rates, ROI, and other key marketing metrics. • Manage SEO, SEM, paid search, and programmatic advertising, including keyword strategy, audience targeting, conversion tracking, budget optimization, and performance reporting.

🎯 Requirements

• 7+ years of experience in digital marketing, demand generation, marketing operations, or growth marketing. • Strong hands-on HubSpot experience, including workflows, forms, lists, landing pages, lead routing, campaign tracking, and reporting. • Excellent communicating with both words and data • Strong project management, prioritization, follow-through, accountability, and communication skills. • Ability to work independently in a remote environment with strong execution discipline. • Demonstrated ability to use AI tools to improve execution, content development, campaign planning, and reporting. • Creative campaign instincts, with the ability to bring ideas, test them, and turn them into measurable campaigns. • A desire to exceed goals that is internal, constant, and self-imposed.

🏖️ Benefits

• Health insurance • Flexible work hours • Professional development opportunities