Senior Manager, Marketing Analytics – Digital Performance

🔥 11 minutes ago

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $140k - $195k / year

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

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Sequel Med Tech

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2023

🔧 Hardware

🤝 B2B

👥 B2C

Hardware • B2B • B2C

Sequel Med Tech is a medical technology company developing automated insulin delivery (AID) systems to improve diabetes care. Its flagship product, the twiist™ AID system (FDA-cleared for ages 6+), directly measures insulin volume delivered with every microdose and uses the Tidepool/Loop algorithm to automate basal insulin adjustments. Sequel focuses on making AID more accessible and affordable via pharmacy channels, partners with research and pharma organizations (including DEKA/Dean Kamen collaborators), and serves people with diabetes, healthcare providers, employers, and pharmaceutical partners.

📋 Description

• Build and maintain Tableau dashboards: Design, implement, and continuously improve Tableau dashboards that capture marketing KPIs. • Ensure data accuracy and integrity: Partner cross-functionally and with agency partners to validate Salesforce and other data sources. • Create standardized reporting frameworks: Develop monthly, quarterly, and campaign-specific reporting templates and dashboards. • Develop executive-level presentations and recommendations: Build visually compelling PowerPoint presentations that synthesize complex data. • Analyze marketing program effectiveness: Measure performance across digital channels and identify optimization opportunities. • Support A/B testing and experimentation: Collaborate with sales and product teams to define success metrics.

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, or related field, or equivalent combination of education and experience. • 7+ years of progressive marketing analytics experience supporting commercial-stage healthcare products, medical devices, digital health solutions, pharmaceuticals, or consumer packaged goods (CPG) organizations. • Experience supporting growth-stage or high-growth businesses is preferred. Diabetes experience is a plus. • Advanced proficiency in data analysis, reporting, and visualization tools, including Salesforce reporting and analytics, Tableau dashboard development, Excel, Google Analytics, and related business intelligence platforms. • Deep understanding of digital marketing channels (paid search, paid social, email, SEO, web), including campaign performance metrics, attribution models, and funnel analysis. • Strong written and verbal communication skills; comfortable presenting findings and recommendations to both technical and non-technical stakeholders across marketing, product, and leadership teams.

🏖️ Benefits

• You’ll be automatically enrolled in our 401k plan, featuring a 6% company match and 100% immediate vesting. • Capped out-of-pocket insulin costs and GLP-1 coverage across all plans. • Access to a variety of Meritain health insurance plans to suit your needs. • Flexible Spending Accounts (FSAs) or Health Savings Account (HSA). • Vision and dental coverage, plus voluntary options such as long-term disability, accident, critical illness, hospital indemnity, and even discounts for pet care. • Employer-paid short-term disability and life insurance for extra peace of mind. • Flexible PTO, generous paid holidays, and Flex Time options to help you balance work and life.