Senior Manager, Marketing Analytics – Digital Performance

🕒 July 14

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $140k - $195k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 1%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Sequel Med Tech

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2023

🏥 Healthcare

🏭 Manufacturing

🔧 Hardware

Healthcare • Manufacturing • Hardware

Sequel Med Tech is a medical technology company developing automated insulin delivery (AID) systems to improve diabetes care. Its flagship product, the twiist™ AID system (FDA-cleared for ages 6+), directly measures insulin volume delivered with every microdose and uses the Tidepool/Loop algorithm to automate basal insulin adjustments. Sequel focuses on making AID more accessible and affordable via pharmacy channels, partners with research and pharma organizations (including DEKA/Dean Kamen collaborators), and serves people with diabetes, healthcare providers, employers, and pharmaceutical partners.

📋 Description

• Build and maintain Tableau dashboards: Design, implement, and continuously improve Tableau dashboards that capture marketing KPIs. • Ensure data accuracy and integrity: Partner cross-functionally and with agency partners to validate Salesforce and other data sources. • Create standardized reporting frameworks: Develop monthly, quarterly, and campaign-specific reporting templates and dashboards. • Develop executive-level presentations and recommendations: Build visually compelling PowerPoint presentations that synthesize complex data. • Analyze marketing program effectiveness: Measure performance across digital channels and identify optimization opportunities. • Support A/B testing and experimentation: Collaborate with sales and product teams to define success metrics.

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, or related field, or equivalent combination of education and experience. • 7+ years of progressive marketing analytics experience supporting commercial-stage healthcare products, medical devices, digital health solutions, pharmaceuticals, or consumer packaged goods (CPG) organizations. • Experience supporting growth-stage or high-growth businesses is preferred. Diabetes experience is a plus. • Advanced proficiency in data analysis, reporting, and visualization tools, including Salesforce reporting and analytics, Tableau dashboard development, Excel, Google Analytics, and related business intelligence platforms. • Deep understanding of digital marketing channels (paid search, paid social, email, SEO, web), including campaign performance metrics, attribution models, and funnel analysis. • Strong written and verbal communication skills; comfortable presenting findings and recommendations to both technical and non-technical stakeholders across marketing, product, and leadership teams.

🏖️ Benefits

• You’ll be automatically enrolled in our 401k plan, featuring a 6% company match and 100% immediate vesting. • Capped out-of-pocket insulin costs and GLP-1 coverage across all plans. • Access to a variety of Meritain health insurance plans to suit your needs. • Flexible Spending Accounts (FSAs) or Health Savings Account (HSA). • Vision and dental coverage, plus voluntary options such as long-term disability, accident, critical illness, hospital indemnity, and even discounts for pet care. • Employer-paid short-term disability and life insurance for extra peace of mind. • Flexible PTO, generous paid holidays, and Flex Time options to help you balance work and life.