Senior Marketing Science Strategist

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Power Digital Marketing

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🤝 B2B

👥 B2C

B2B • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Manage overall measurement strategy for a book of clients, including statistical modeling (MMM), incrementality experiment design (MMT), and customer analysis. • Utilize large amounts of data to identify meaningful performance insights or opportunities for improvement using R, SQL, and Python. • Work closely with account teams and clients to develop and maintain long-term strategic relationships. • Clearly and succinctly present and explain advanced measurement methodologies and models to internal and external teams. • Ensure that insights are actionable and tied to client business goals. • Mentor and develop Measurement Analysts.

🎯 Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field. • 6+ years of experience in Marketing Analytics and Measurement. • 3+ years of agency experience. • Strong business acumen, with the ability to translate quantitative data into actionable business insights and recommendations. • Proficiency in R, Python, and SQL. • Experience with ETL tools, such as Funnel.io and Fivetran. • Strong understanding of full-funnel marketing strategies. • Excellent problem solving skills. • Excellent communication and organizational skills. • Demonstrated managerial experience, including the ability to lead, mentor, and motivate a team, 2-3 years of team management experience.

🏖️ Benefits

• Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. • We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. • Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. • All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.