Product Marketing Manager

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Cira Apps Canada

WebsiteLinkedInAll Job Openings

11 - 50 employees

☁️ SaaS

🏢 Enterprise

🤝 B2B

SaaS • Enterprise • B2B

Cira Apps Canada is a software company that provides multi-way synchronization solutions for Microsoft 365 and Exchange, specializing in syncing Global Address Lists, contacts, and calendars to smartphones and cloud platforms. Their products (CiraSync, CiraHub, itrezzo, SyncGene) enable two-way and on-premises sync to improve productivity and mobile access to corporate contact and calendar data for organizations.

📋 Description

• Develop clear, differentiated messaging that translates product capabilities into business value • Own go-to-market strategy and execution for product and platform launches • Create high-impact assets (sales decks, demo scripts, blogs, and social content) • Build enablement materials like one-pagers, battlecards, and objection guides • Partner closely with Product and Demand Gen to align messaging and campaigns • Conduct customer interviews, competitive research, and win/loss analysis • Continuously refine messaging based on data, feedback, and performance

🎯 Requirements

• 3–5 years of product marketing experience in B2B SaaS • Proven experience launching a product or major feature to market • Strong writing and storytelling skills (this role is content-heavy) • Experience creating product messaging, GTM assets, and sales enablement materials • Portfolio required (must include examples of a product you’ve taken to market) • Self-starter who thrives in an autonomous, remote environment • Ability to take ownership and execute without direction.

🏖️ Benefits

• Competitive compensation • Comprehensive health benefits • 401(k) matching • Unlimited PTO • Remote-first culture