Director, Strategic Initiatives, Client Sales & Insights

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Circana

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

🤝 B2B

💼 Consulting

B2B • Consulting

Circana is a market research company that specializes in measuring and accelerating demand for brands. They utilize big data and an AI data-visualization platform to tackle complex business challenges, guiding clients through innovation and meeting consumer demand. With over a century of combined experience from their legacy as IRI and NPD, Circana serves more than 7,000 global brands and retailers, providing insights into both online and in-store purchasing behavior. Their expertise is recognized by prominent media outlets including Bloomberg, CNBC, and The New York Times.

📋 Description

• Lead the development, execution, and performance tracking of strategic sales growth initiatives for the Hardlines sector and total GM revenue. • Define client targeting, segmentation, and prioritization strategies. • Drive sales programs, pipeline creation, solution adoption, cross-sell opportunities, and revenue growth. • Establish performance metrics and monitor pipeline and revenue results. • Identify risks and opportunities and recommend actions to improve business outcomes. • Partner with client-facing teams, product leaders, finance, and executive stakeholders to align priorities and accelerate sales execution. • Leverage Circana solutions, client needs, and sales-cycle knowledge to identify growth opportunities and guide go-to-market strategies. • Simplify complex business challenges into scalable processes, actionable plans, and clear communications. • Lead change initiatives and influence organizational performance through strategic problem-solving, innovation, and cross-functional leadership.

🎯 Requirements

• Bachelor's degree required; MBA or advanced degree preferred • 10+ years of experience in sales strategy, commercial operations, business development, consulting, client leadership, or strategic initiatives • Experience leading enterprise-wide growth initiatives with measurable impact on revenue, pipeline generation, or market expansion • Demonstrated success partnering with executive leaders to develop and execute strategic business plans • Experience within syndicated data, analytics, consumer insights, SaaS, retail, CPG, or related industries preferred • Ability to translate organizational growth objectives into actionable sales strategies and execution plans • Strong strategic thinking and business acumen • Experience designing client segmentation, account prioritization, and go-to-market frameworks • Understanding of sales processes, pipeline management, forecasting, and revenue acceleration strategies • Experience analyzing performance metrics to optimize sales effectiveness and business outcomes • Experience leading complex cross-functional initiatives without direct authority • Strong executive presence and ability to communicate recommendations and business cases to senior leadership • Advanced project and program management capabilities • Ability to establish KPIs, governance processes, and performance measurement frameworks • Advanced proficiency in Excel, PowerPoint, and SharePoint • Experience with CRM platforms such as Dynamics, Salesforce, or equivalent • Familiarity with sales enablement, reporting, and project management tools such as Monday.com, Power BI, Tableau, and Unify+ • Experience leveraging data and AI-enabled tools to improve commercial decision-making preferred • Successful completion of a background check may be required • Ability to work remotely in the USA

🏖️ Benefits

• Flexible and accommodating environment for work and personal lives • Continuous learning and growth • Feedback-sharing culture • Inclusive and belonging-focused workplace • Paid time off • Medical, dental, and vision insurance • 401(k) • Bonus pay eligibility