SVP, Marketing

Job not on LinkedIn

🔥 40 minutes ago

🇺🇸 United States – Remote

💵 $200k - $240k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 1%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Claravine

WebsiteLinkedInAll Job Openings

51 - 200 employees

☁️ SaaS

🤝 B2B

📣 Marketing

SaaS • B2B • Marketing

Claravine is The Data Standards Company that helps brands and agencies enhance modern marketing by standardizing taxonomies, naming conventions, and metadata across digital experiences. Their platform facilitates collaboration, automates data flows, and enables companies to adapt quickly to business changes, ensuring that teams can trust their data for making informed decisions without concern over accuracy.

📋 Description

• Own Claravine's positioning as The Data Standards Company® and expand the category narrative • Represent Claravine on keynote stages, in industry publications, analyst briefings, executive panels, and podcasts • Build and optimize competitive positioning for Sales and Customer Success • Manage Gartner, Forrester, IDC, and other analyst relationships • Own marketing's contribution to pipeline with attribution, targets, and accountability • Design and execute an enterprise ABM program targeting Global 2000 accounts spending $50M+ on advertising • Drive demand through content, events, digital, partner co-marketing, and direct outreach • Improve full-funnel reporting and attribution • Lead messaging, positioning, competitive intelligence, sales enablement, and launch strategy • Develop business-value messaging for CMO, VP Marketing, and marketing analytics buyers • Develop pricing and packaging recommendations with product and finance • Build sales and expansion enablement resources that improve win rates and ACV • Run a content strategy across the enterprise buyer journey • Commission and create research, benchmarks, and frameworks on marketing data standards • Build customer advocacy through case studies, references, advisory boards, and executive roundtables • Build, lead, and develop a team of 5–10 across product marketing, demand generation, content, xEO, and contractors • Own the marketing budget and P&L and ensure ROI • Use AI-powered workflows and tools to maximize lean-team output • Set reporting cadence and dashboards for the executive team

🎯 Requirements

• 12+ years in B2B SaaS or enterprise technology marketing • 4+ years in VP, SVP, or CMO roles leading the entire Marketing function • Proven success building category narrative and thought leadership at a company selling to enterprise marketing leaders • Ownership of pipeline and revenue targets, with specific, quantified results • Experience running or closely supporting 6–12 month enterprise sales cycles with minimum six-figure ASPs • Record of leading lean teams of 5–15 • Hands-on use of AI that has changed how a marketing organization operates • Excellent writing, verbal communication, presenting, and executive presence • Deep understanding of marketing data, analytics, and measurement • Strong relationships in the enterprise marketing technology ecosystem (preferred)

🏖️ Benefits

• Equity and benefits package • Quarterly travel to Lehi, UT HQ and customer/conference locations expected