Director of Demand Generation

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $130k - $160k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

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ClassLink

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1998

📚 Education

🔒 Cybersecurity

☁️ SaaS

💰 Venture Round on 2007-03

Education • Cybersecurity • SaaS

ClassLink is a company providing educational technology solutions that focus on identity and access management for schools. Their services include identity and access management, learning analytics, and cybersecurity with features such as single sign-on and multi-factor authentication, tailored for K-12 and higher education institutions. ClassLink aims to create a secure and efficient digital learning environment, enhancing education through improved access to technological resources and data-driven insights.

📋 Description

• Own the demand generation strategy across the funnel, from awareness through marketing-qualified opportunity. • Design and run integrated, multi-touch campaigns that target the right school districts with the right message at the right time. • Build demand programs for new customer acquisition and for expansion into the existing customer base, in partnership with Product Marketing and Customer Marketing. • Own the demand calendar, aligning campaigns to launches, events, and seasonal buying cycles in education. • Own paid media strategy and execution including budget management and return on spend. • Build retargeting and account-based programs that reach high-value districts and re-engage prospects who did not convert. • Turn webinars and events into a systematic pipeline motion with pre-event nurture, live conversion, and structured follow-up. • Optimize the conversion path across landing pages, forms, and digital touch points in partnership with Creative. • Act as a key partner to Sales, Product Marketing, Customer Marketing, and Creative, translating strategy into campaigns that generate pipeline. • Build and optimize nurture sequences, lead scoring, and routing so the right leads reach sales at the right moment. • Build the reporting that answers the central question every week: what did marketing generate, and where did it come from.

🎯 Requirements

• Bachelor's Degree is Required • Significant experience (8+ years) in demand generation, growth, or digital marketing, with at least 2+ yrs of experience in a leadership role, managing people. • Deep, hands-on expertise with paid campaigns, ideally on LinkedIN & Reddit • Deep, hands-on expertise with marketing automation and CRM platforms, lead scoring, and attribution. • Proven track record of building demand engines that generated measurable, repeatable pipeline in B2B SaaS or EdTech. • Strong command of paid media, campaign strategy, and conversion optimization across digital channels. • Demonstrated ability to tie marketing activity to pipeline and revenue, and to report it clearly to leadership. • Excellent communication skills: can translate between marketing and sales, write clearly, and present performance with confidence. • Experience leading or mentoring a team, setting clear direction, and holding a high bar for results. • Ability to travel up to 15%.

🏖️ Benefits

• Generous Paid Time Off : 4+ weeks of vacation and 13+ paid holidays • Parental Leave : 12 weeks fully paid for all parents • Retirement : 401(k) with 0.5:1 company match • Comprehensive Health Coverage : Medical, dental, and vision plans • Insurance : Company-paid life, short-term disability, and long-term disability, plus voluntary options including supplemental life, accident, and pet insurance • Volunteer Time Off: Give back through ClassLink Cares paid volunteer days • Lifelong Learning: Tuition reimbursement for continued education • Growth & Development: Coaching and internal programs to support career and personal growth • Supportive Culture: A workplace that values curiosity, compassion, and continuous learning • Connection & Community: Annual company retreats and team events with bright, fun coworkers