VP of Paid Search

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🕒 June 2

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Clever Digital Marketing

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2019

🛍️ eCommerce

🤝 B2B

Marketing • eCommerce • B2B

Clever Digital Marketing is a leading marketing agency specializing in driving scalable and profitable marketing results for home improvement businesses. They utilize strategic digital advertising across platforms like Google, Facebook, and Instagram, and take a client-centric approach to ensure a high return on investment for their clients. Their expertise in lead generation and omnichannel marketing allows them to serve as a vital partner for businesses aiming for growth in the competitive home improvement sector.

📋 Description

• **The Opportunity** • CDM is seeking a Vice President of Paid Search to lead the overall operations, strategy, and future direction of one of the most strategically important divisions in the company. This role is built for a leader with a never-ending passion for Paid Search; someone who lives and breathes SEM, understands the complexity of performance ecosystems, and excels at navigating the constantly evolving landscape of search marketing.**** • You’ll be the architect of a best-in-class department— shaping the systems, people, processes, and strategic direction that define how CDM delivers performance at scale. Your leadership will set the pace and standards for our A-player environment, championing a culture of performance excellence, clarity, accountability, and high output, while striking a balance with the empathy and support needed to build healthy, motivated, and high-performing teams.**** • This is a role for a true builder — a strategic operator who has scaled teams, led seven-figure spend lead-generation programs, and built systems that create predictable performance in high-stakes environments. You will transform ambiguity into structure, guide with presence and authority, and partner closely with executive leadership to shape the future of CDM’s Paid Search offering.**** • Strong experience leading seven-figure monthly spend, especially in lead generation, is essential for success in this role.

🎯 Requirements

• **Requirements:** • - 12+ years of comprehensive Paid Search / SEM experience. • - 5+ years in a senior leadership role overseeing paid search teams. • - 5+ years directly managing $1M+ in monthly performance advertising spend within lead generation environments. • - Proven experience scaling a department (ideally 4×+ growth) through systems, people, and strategy. • - Direct experience hiring, training, and managing senior SEM leaders and multi-layered teams. • - Demonstrated success in building departmental processes, onboarding systems, and operational frameworks. • - Strong track record leading cross-functional strategic initiatives (e.g., CRO, dev, analytics). • - Experience partnering with executive leadership on forecasting, revenue planning, and P&L impact. • **Preferred:** • - 6+ years Director-level leadership in agency environments. • - Experience with CRO, landing page development oversight, or multidisciplinary performance functions. • - Experience overseeing 6+ direct reports and departments of 15+. • - Exposure to home improvement, home services, or lead generation industries.

🏖️ Benefits

• **Benefits of Working at CDM** • - Competitive base salary + performance-based bonuses • - Flexible remote work environment with option for in-person collaboration (Vaughan, ON) • - Group Benefits - Medical, Dental, Vision, RRSP/401k Plan w/matching, more. • - Company-provided MacBook computer • - Home office budget and Clever merch delivery to get you started • - Work Abroad Policy: Need a new working environment? Our work abroad policy supports this! • - The chance to shape and grow a high-performing Enterprise Client Success team • - A culture of performance and respect where the best work happens with extreme ownership and accountability meets collaboration.**** • Clever Digital Marketing values the unique skills and experiences each individual brings to the team. We are happy to provide reasonable accommodations to candidates in need of support during the recruitment and selection process. Please note that artificial intelligence (AI) may be utilized during the interview or candidate evaluation process to support the fair and efficient screening, assessment, and selection of applicants. • **