Senior Paid Social Media Analyst

🔥 37 minutes ago

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Click Here Digital

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1993

📣 Marketing

☁️ SaaS

💼 Consulting

💰 Private equity on 2021-11

Marketing • SaaS • Consulting

Click Here Digital is a full-service digital marketing agency that combines high-touch consulting with proprietary technology to drive measurable growth for clients. The firm offers a broad range of services including search engine marketing (SEM), search engine optimization (SEO), social media advertising, display and video advertising, connected TV/OTT, streaming audio advertising, email marketing, creative/graphic design, website design, and AI-enhanced search optimization. They also operate ClickIQ™, a real-time marketing intelligence platform that aggregates paid, organic, social, calls, leads, and sales data to optimize campaigns and ROI. Click Here Digital focuses on competitive industries such as automotive, legal/law firms, medical, enterprise, RV, and other growth-focused businesses, and emphasizes performance measurement, data-driven optimization, and client partnerships.

📋 Description

• Effectively manage a portfolio of key accounts and drive consistent performance results • Assists department leads with onboarding new accounts and product launches as needed • Independently leads client discussions regarding product performance • Helps to deploy the implementation of new department initiatives and best practices • Facilitates and builds quarterly case results • Mentors and assists department leads with training • Assists other social media analysts with task completion, client calls, and internal strategy meetings • Identifies areas of opportunity for both external client(s) and internal department • Build paid social campaigns across various channels that align with client(s) overarching goals and strategy • Troubleshooting and resolving technical issues and/or additional client concerns • Budget management of social media campaigns, following budget pacing protocols set • Verify that every campaign and ad meets the highest standards and follows the appropriate compliance guidelines • Maintain a high attention to ad copy, logos, graphics, budget, and scope of work. • Conduct thorough audits for all clients, ensuring ads are accurately sent to the correct VDPs on client feeds. • Demonstrate a deep understanding of inventory feeds and utilization. • Analyze and report on a variety of performance metrics in Ads Manager and Google Analytics. • Develop analytical skills and complete mid-month and end-of-month reporting to highlight campaign performance. • Develop a thorough knowledge of automotive compliance standards, ensuring all activities align with industry regulations. • Log activities regarding updates to accounts throughout the month. • Utilize basic Photoshop/Canva skills to modify logos and images, ensuring visually appealing and on-brand content. • Keep a vigilant eye on all review platforms, managing positive and negative reviews to safeguard clients' online reputation. • Stay up to date on shifts in the automotive industry, Social Media trends, and best practices, presenting innovative advertising types and strategies to benefit our clients. • Conduct A/B testing to continually enhance social media strategies. • Maintain Google Analytics Certification and Meta Certifications. • Engage in Facebook Blueprint courses to stay updated on policies and trends.

🎯 Requirements

• Minimum 3 years of experience in Facebook Ads Manager • Experience in platforms such as Photoshop, Canva, Google Analytics, etc. • Strong understanding of digital marketing best practices • Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely. • Ability to work independently and collaboratively in a fast-paced, deadline-driven environment. • High attention to detail with the ability to manage multiple projects simultaneously. • Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat)