Digital Media Buyer – Paid Social, Search

🔥 2 hours ago

❄️ Minnesota – Remote

❄️ Minnesota – Remote

💵 $60k - $70k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💕 Social Media Manager

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FACE FOUNDRIÉ®️

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2019

💄 Beauty

👥 B2C

Beauty • B2C

FACE FOUNDRIÉ is an all-inclusive focused facial bar offering consumer-facing skincare and beauty services. The company provides facials (including an acne-focused facial in partnership with Face Reality), extractions, chemical peels, microchanneling, lashes, brows, and sells skincare products and at-home kits; it also offers memberships, a mobile app for booking and rewards, and franchise opportunities. FACE FOUNDRIÉ emphasizes accessible pricing, extensively trained staff, and a salon-style membership and retail experience.

📋 Description

• Day-to-day management of Meta (Facebook/Instagram) and Google (Search, Display, YouTube) ad accounts • Own the full campaign lifecycle from strategy through execution and optimization • Audience strategy across prospecting, retargeting and lookalikes • Own budget pacing and allocation across markets to hit growth and efficiency targets • A/B testing across creative, copy, audiences and landing pages • Identify what’s working and continuously optimize performance across campaigns • Turn performance data into clear insights and action plans the team can act on • Partner with the creative team to brief and iterate on paid-specific assets • Stay ahead of platform changes, algorithm updates and new ad products • Execute and optimize programmatic campaigns (including CTV) to drive efficient reach and incremental growth • Test and scale new paid channels and activations beyond Meta and Google as the business grows

🎯 Requirements

• 3–5 years of hands-on paid media experience with proven, direct ownership of Meta and Google accounts • Deep familiarity with Meta Ads Manager, Google Ads and GA4 • Track record managing $50K+ monthly ad spend (franchise, multi-location, or consumer brand experience a plus) • Strong understanding of ROAS, CPA, CPL and LTV and how to actively improve them • Ability to clearly communicate performance, insights and next steps to non-technical stakeholders • Creative eye: you can spot a winning asset before the data tells you • Self-directed with experience owning performance and making decisions that drive results • Exposure to or experience with programmatic media buying (CTV, display, or platforms like The Trade Desk or DV360), with a proactive approach to testing and scaling new channels • Bonus: experience with franchise brands, beauty/wellness, or membership-based businesses

🏖️ Benefits

• Open to remote, hybrid and/or local applicants