Paid Ads Strategist, Buyer

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🔥 1 hour ago

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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RR Digital

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2024

📣 Marketing

⚖️ Legal

🤝 B2B

Marketing • Legal • B2B

RR Digital is a founder-led, independent digital marketing agency built specifically to grow plaintiff law firms (particularly personal injury and mass tort practices). The firm focuses on outcome-driven acquisition systems — paid media optimized for case economics, technical SEO and long-form content to capture high-intent search traffic, intake/conversion optimization across touchpoints, and brand/media authority work — all organized around the single objective of generating more signed cases. RR Digital emphasizes founder accountability, specialist practitioners with legal-marketing experience, and transparent, outcome-focused reporting rather than traditional retainer or rate-card models.

📋 Description

• Develop campaign plans based on client goals, target audiences, and budget allocations • Build, launch, and manage paid advertising campaigns primarily across Meta platforms • Monitor campaign performance daily and make data-driven optimization decisions • Analyze key performance metrics including CPL, CPA, conversion rates, and lead quality • Scale successful campaigns while maintaining efficiency and profitability • Execute A/B testing strategies across audiences, creative, messaging, and landing page experiences • Partner with Paid advertising team members to provide performance-based recommendations and insights • Troubleshoot tracking, attribution, conversion, and pixel-related issues • Maintain accurate campaign setup, budget management, and reporting processes • Identify emerging trends, platform changes, and growth opportunities • Present campaign performance insights and recommendations to internal stakeholders and clients • Conduct independent research to uncover new opportunities, tactics, and best practices

🎯 Requirements

• 5+ years of experience managing paid media campaigns • Experience with campaign attribution, conversion tracking, and performance reporting • Hands-on experience with Meta Ads Manager and paid social advertising • Experience scaling lead generation campaigns while maintaining efficiency targets • Experience with reporting and analytics platforms such as Looker Studio, Domo, Tableau, or Power BI • Experience analyzing campaign performance and making data-driven optimization decisions • Strong understanding of lead generation and demand generation marketing • Strong analytical, organizational, and problem-solving skills • Ability to work independently, take initiative, and proactively solve problems • Proven ability to manage multiple campaigns and priorities simultaneously • Excellent attention to detail and commitment to accuracy • Strong communication and collaboration skills • Preferred Qualifications • Experience managing mass tort advertising campaigns • Experience with class action advertising campaigns • Experience marketing legal services or working within highly regulated industries • Agency experience managing multiple client accounts • Additional Plus Factors • Experience with Google Ads • Familiarity with TikTok, Reddit, LinkedIn, Snapchat, or X advertising platforms

🏖️ Benefits

• 401(k): Match 100% of employee contributions up to 4% • Unlimited Manager-Approved Paid Time Off • Health Insurance: Aetna PPO & EPO options (Subsidized $300 per month) • Dental & Vision Insurance: Guardian • Company-provided MacBook • Fully Remote