Senior Manager, Paid Social B2B

🕒 July 24

🇺🇸 United States – Remote

💵 $84k - $100k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 13%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Wpromote

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2001

📣 Marketing

Marketing

Wpromote is a digital marketing agency that focuses on transforming businesses through innovative marketing strategies. They provide a wide range of services including paid media, SEO, content marketing, social media, and influencer marketing. Wpromote leverages proprietary technology and data-driven insights to optimize business growth and marketing performance. Their approach is agile and outcome-focused, emphasizing strategic planning, conversion rate optimization, and business intelligence. Wpromote aims to help businesses unlock their data and predict future opportunities, working with category leaders and startups to outsmart the competition through creative solutions. The agency is recognized for its innovative approach and impact on client profitability, stressing the importance of data usage and strategic marketing planning.

📋 Description

• Leading day-to-day social strategy development and activation for assigned B2B clients, under the guidance of senior leadership. • Translating B2B buyer journeys into tactical, data-informed campaign architectures across awareness, consideration, and conversion stages. • Executing and optimizing multi-stage funnel strategies, including content amplification, gated asset promotion, event support, ABM initiatives, and CRM-based retargeting. • Partnering with analytics, paid search, and programmatic teams to deliver integrated demand generation programs. • Supporting measurement and reporting efforts by tying paid social performance to lead and pipeline indicators using tools such as Salesforce, HubSpot, Marketo, or Pardot. • Assisting with B2B new business efforts, including research, POV development, and pitch support. • Preparing client-facing performance recaps and insights, with guidance from Directors, translating results into clear business implications. • Staying current on platform updates and innovations across LinkedIn, Meta, Reddit, X, and other B2B-relevant environments, and recommending opportunities to test new features or targeting approaches.

🎯 Requirements

• 3-5 years of experience in paid social media advertising, with a strong focus on B2B, SaaS, or lead generation programs. • Demonstrated experience executing full-funnel B2B social campaigns that support pipeline and lead quality goals (MQLs, SQLs, efficiency metrics). • Strong hands-on expertise in LinkedIn Ads and Meta, with familiarity across additional B2B platforms and targeting strategies (ABM, firmographics, CRM lists). • Working knowledge of B2B analytics and martech ecosystems (Google Analytics, Salesforce, HubSpot, Demandbase, 6sense, or similar). • Solid understanding of B2B creative strategy, testing methodologies, and messaging for professional and buying committee audiences. • Experience using social management, reporting, or automation tools such as Smartly or Google Ads Manager. • Strong communication skills, with the ability to clearly articulate performance insights to internal teams and clients. • Bachelor’s degree in Marketing, Business, Analytics, or a related field.

🏖️ Benefits

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options* • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits and more!