Paid Media Strategist

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🔥 0 minutes ago

🏖️ New Jersey, New York, +2 more states – Remote

🏖️ New Jersey – Remote 🗽 New York – Remote 🦀 Maryland – Remote 🔔 Pennsylvania – Remote

💵 $50k - $75k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 Performance Marketing

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Idea Evolver

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏥 Healthcare

🍽️ Food & Beverage

💼 Consulting

💰 Non Equity Assistance on 2013-01

Healthcare • Food & Beverage • Consulting

Idea Evolver is a company that provides global commercial solutions for FDA-regulated companies. They specialize in discovering commercial insights through comprehensive search behavior analysis and strategically position brands across the search and generative AI landscape. The company also pioneers over-the-counter (OTC) options for drugs that require more than labeling changes, ensuring optimal brand and trial positioning within the search and generative AI continuum.

📋 Description

• Plan, launch, manage, and optimize paid search, paid social, and display campaigns. • Manage campaigns across Google Ads, Microsoft Advertising, Meta Ads Manager, and other relevant platforms. • Conduct audience, keyword, competitor, and search-behavior research. • Monitor budgets, pacing, bids, targeting, creative performance, and campaign goals. • Analyze campaign and website data to explain what is happening, why it is happening, and what to do next. • Create performance reports with clear insights and recommendations. • Present campaign performance and strategy directly to clients. • Implement and validate pixels, tags, conversion events, UTMs, and audience tracking. • Coordinate with internal teams, external vendors, publishers, and data providers. • Support quality assurance and review processes for regulated-industry campaigns.

🎯 Requirements

• 2–3 years of hands-on paid media experience, preferably at an agency. • Experience with Google Ads, Microsoft Advertising, and Meta Ads Manager. • Familiarity with display, programmatic, or publisher-direct advertising. • Working knowledge of Google Analytics 4 and digital campaign measurement. • Experience implementing or validating conversion tracking and audience tags. • Strong analytical skills and the ability to turn data into clear recommendations. • Excellent organization, attention to detail, and written and verbal communication skills. • Comfort managing multiple accounts and communicating directly with clients.

🏖️ Benefits

• Medical, dental, and vision benefits • 401(k) • Paid vacation, sick time, and company holidays