Director of Marketing Growth

Job not on LinkedIn

🔥 0 minutes ago

🗽 New York – Remote

🗽 New York – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Cloudinary

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2012

☁️ SaaS

🔌 API

🛍️ eCommerce

💰 $100M Secondary Market on 2022-02

SaaS • API • eCommerce

Cloudinary is a leading provider of a cloud-based platform that allows businesses and developers to manage, transform, and deliver rich media content including images and videos. The platform offers a range of solutions such as digital asset management (DAM), programmable media APIs, low-code workflow automation, and generative AI for media content. Cloudinary's services are designed to enhance performance, streamline workflows, and improve user experience with tools that include automated image transformations, video APIs, and AI-powered optimizations. Trusted by over 2 million developers and 10,000 enterprises, Cloudinary caters to various industries including media and entertainment, retail, and e-commerce, offering seamless integration capabilities for various technology stacks.

📋 Description

• Own Growth Marketing strategy and execution across the self-service PLG funnel, from acquisition through qualified pipeline and new paying accounts • Set the growth portfolio and allocate budget, talent and experimentation capacity across paid acquisition, SEO, GEO/AEO/AI discovery, tools and content, CRO, and lifecycle campaigns • Build and scale owned acquisition assets, including programmatic and product-led content, free tools, guides, glossaries, landing pages and emerging agent-friendly discovery surfaces • Lead an evidence-led experimentation program, including hypotheses, success criteria, test prioritization, stop/scale decisions and repeatable playbooks • Own performance visibility and measurement; partner with Data, RevOps, Product and Sales on funnel definitions, data discrepancies, attribution guardrails and lead-to-revenue maturity • Own Growth Marketing ROI by creating CFO-ready investment cases, distinguishing attributed revenue from influenced value and leading indicators, and making capital-allocation recommendations • Manage and develop a lean team of employees and specialist contractors; design pod structure, hiring plans, operating processes, quality controls and AI-enabled ways of working • Align senior stakeholders across Product, Web, Content, Design, Sales, RevOps, Finance and leadership • Represent Growth Marketing in weekly leadership reviews and executive forums, communicating results, risks, decisions required and priorities • Run Cloudinary's integrated Growth Marketing engine across self-service and enterprise motions, creating demand, improving conversion, building owned acquisition surfaces, and translating investment into revenue and pipeline outcomes

🎯 Requirements

• 10+ years in B2B SaaS growth, demand generation, PLG or performance marketing, combining strategic leadership with a hands-on approach to driving growth specifically among developer audiences • A target-driven persona with a deep technical understanding of developers, combined with a rigorous grasp of both human developer and AI agent audiences • A track record of owning integrated growth across paid, organic, lifecycle, CRO and content/product-led acquisition, with the judgement to decide where each lever belongs • Strong command of SaaS funnel analytics, attribution, cohort analysis, conversion metrics, budget modelling and executive-level ROI storytelling • Hands-on expertise in performance marketing and organic acquisition, plus working fluency in technical SEO, AI search/discovery, web experimentation and marketing automation • Experience building high-velocity experimentation systems and operating with ambiguity, imperfect data and fast-changing product or market conditions • Exceptional cross-functional leadership: able to align senior stakeholders and work credibly with Product, Engineering, Data, Finance, Sales and creative partners • A practical AI-first operating mindset: uses automation and agents to accelerate research, content, analysis and operational throughput while retaining quality and commercial judgement • Experience in developer-facing, API, media technology, infrastructure or technically complex SaaS products preferred • Experience scaling free tools, programmatic content, marketplaces or other owned acquisition products into measurable commercial value preferred • Experience leading distributed employees, agencies and contractor teams across multiple specialist disciplines preferred • Experience in online marketing driving registration preferred

🏖️ Benefits

• Awesome technology • Top-talent peers • 100% sponsored medical, dental, and vision plans for employees & family • HSA company contribution • Matching 401k program • Robust vacation & wellness policy • Annual development stipend • Catered lunches or a food stipend