Senior Campaign Manager

🔥 4 minutes ago

🌲 North Carolina – Remote

🌲 North Carolina – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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CloudPay

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1996

👥 HR Tech

☁️ SaaS

💳 Fintech

HR Tech • SaaS • Fintech

CloudPay is a global payroll and payments company that delivers unified, cloud-based managed payroll services and salary payment solutions for multinational employers. The platform integrates with major HCM systems (Workday, SAP SuccessFactors, Oracle, HiBob) and offers global payroll processing, payments, pay-on-demand, compliance support, APIs, and AI-enabled payroll automation. CloudPay targets enterprise and midsize businesses with a SaaS delivery model and extensive global payments and country payroll expertise.

📋 Description

• Develop and implement comprehensive multi-channel marketing campaign strategies aligned with business objectives and target audience insights • Manage the end-to-end campaign lifecycle, from ideation and planning to execution, monitoring, analysis, and reporting • Collaborate with internal teams (product marketing, content, sales, digital marketing, regional marketing) to ensure campaign alignment and effective content creation • Oversee the development and production of creative assets, including landing pages, email copy, ad creatives, and other marketing collateral • Manage campaign budgets, ensuring efficient allocation of resources and maximizing ROI • Utilize marketing automation platforms (e.g., Pardot, HubSpot) and CRM systems (e.g., Salesforce) for campaign execution, lead nurturing, and tracking • Analyze campaign performance data, identify trends, and provide actionable insights for continuous optimization • Conduct A/B testing and other experimentation to improve campaign effectiveness and conversion rates • Stay up to date with industry best practices, emerging marketing technologies, and competitors' activities • Mentor and guide junior team members, fostering a collaborative and high-performing environment

🎯 Requirements

• Degree in Marketing, Business Administration, or a related field • Proven progressive experience in campaign management, preferably within a B2B SaaS or technology environment • Proven track record of successfully planning, executing, and optimizing integrated marketing campaigns that deliver measurable results • Expertise in marketing automation platforms (e.g., Pardot, HubSpot) and CRM systems (e.g., Salesforce) • Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions • Excellent project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines • Exceptional written and verbal communication skills, with a keen eye for detail • Strong understanding of digital marketing channels, including SEO, SEM, social media, and email marketing • Ability to work collaboratively in a fast-paced, global environment • Experience in the FinTech or HR technology sector is a plus

🏖️ Benefits

• Competitive Salary • Competitive vacation allowance • 401K • Calm app • Employee Referral Program • EAP – Employee Assistance Program • Eye and Glasses contribution • WFH Allowance • Life Insurance • Paid Volunteering days • Birthday Leave • Parental Leave • Marriage Leave • Bereavement Leave