Associate Director – Demand Generation

🔥 2 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

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CluePoints

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2012

🏥 Healthcare

🤖 Artificial Intelligence

☁️ SaaS

💰 Private Equity Round - CluePoints on 2020-08

Healthcare • Artificial Intelligence • SaaS

CluePoints is a clinical-trial focused software company that applies advanced statistics, machine learning, and AI to risk-based quality management (RBQM) and data oversight. Their platform offers products such as RBQM, Site Profile & Oversight Tool (SPOT), Medical & Safety Review (MSR), Intelligent Medical Coding, and Intelligent Query Detection (IQD) to detect anomalies, automate coding and query detection, and help sponsors, CROs, and study teams monitor and de-risk clinical studies across phases. CluePoints positions itself as an AI-powered SaaS provider that turns trial data into actionable insights to improve trial quality and regulatory readiness.

📋 Description

• Turn go-to-market priorities into segmented demand plans with defined audiences, channels, budgets and pipeline targets across Strategic, Enterprise and Mid-Market segments • Build and optimise integrated campaigns across email, paid and organic search, social, content, webinars and events, working with the agency partner and Brand & Content team • Own marketing automation in HubSpot and work with Sales and Commercial Operations on lead scoring, routing and Salesforce integration • Own the demand generation scorecard and budget, reporting on qualified pipeline, conversion and cost per opportunity, and shifting investment based on results • Lead the digital agency relationship, setting clear briefs, priorities and performance expectations • Use AI and automation to improve execution • Recruit and coach a future Demand Generation Specialist • Report to the VP Marketing and collaborate with Sales, Commercial Operations and the agency partner to build qualified pipeline and new-logo opportunities

🎯 Requirements

• 8+ years in demand generation or performance marketing, including at least 2 years leading people or programs in B2B SaaS or technology • Track record of owning marketing-sourced pipeline and qualified opportunity targets in a sales-assisted environment with complex buying cycles • Hands-on experience with HubSpot or Marketo and Salesforce, including workflows, scoring, lead lifecycle and attribution • Strong funnel analytics and budget management skills • Practical examples of using AI or automation to improve results • Experience managing digital agencies and coaching marketing team members • Strong stakeholder communication • Experience marketing clinical trial technology, eClinical software, CRO services or life sciences SaaS, and familiarity with RBQM • Experience building a demand generation team and running programs across global or regional markets • Familiarity with intent, enrichment and sales engagement tools, and sales methodologies such as MEDDPICC

🏖️ Benefits

• Comprehensive Health Plans (HDHP, PPO, HMO) via TriNet, with CluePoints covering 90% of employee and 70% of dependent premiums • Health Savings Account (HSA) contributions ($25 employee / $50 family per month) • Flexible Spending Accounts (FSA) and Pre-Tax Commuter Benefits • Life, AD&D, and Disability Insurance (100% employer-paid) • 401(k) with up to 4.5% employer match via T. Rowe Price • Access to voluntary benefits (MetLife & Aflac), including Critical Illness, Accident, Legal, and Identity Theft protection