Associate Marketing Performance Analyst

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Velera

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💼 Consulting

📣 Marketing

💳 Fintech

Consulting • Marketing • Fintech

Velera is a company that provides a wide range of solutions for financial institutions, focusing on payment and banking technology. The company offers services in digital card issuance, digital wallets, and provides a co-op pay network and ATM terminal driving. Velera integrates sophisticated scoring and decision-making tools for fraud prevention and identity authentication. It also offers strategic consulting services for growth and marketing. Velera positions itself as a partner in digital banking and financial technology innovation.

📋 Description

• Collect, organize, and validate marketing performance data from digital, email, social, event, CRM, and other approved sources. • Maintain recurring dashboards, scorecards, and reports using established definitions, templates, and quality-control procedures. • Monitor key performance indicators and identify trends, variances, anomalies, and data-quality issues. • Perform descriptive and exploratory analyses of campaign, channel, content, audience, and website performance. • Summarize findings in concise written narratives and visualizations tied to business questions. • Support campaign tagging, tracking, documentation, and measurement across marketing channels. • Assist with audience, conversion-funnel, attribution, testing, and optimization analyses. • Partner with Marketing, Sales, Web, CRM, Events, Communications, and other teams to gather requirements and clarify data needs. • Respond to routine ad hoc reporting requests and escalate ambiguous, sensitive, or complex requests. • Document metric definitions, data sources, assumptions, report logic, and recurring workflows. • Conduct data checks, reconcile discrepancies, and communicate reporting-accuracy or timeliness issues. • Prepare presentation-ready charts, tables, and summaries for stakeholder and leadership reviews. • Apply privacy, security, governance, and brand standards when handling data and sharing analysis. • Build proficiency in approved analytics tools and improve reporting efficiency, usability, and consistency. • Participate in team meetings, training, and cross-functional projects; perform other duties as assigned.

🎯 Requirements

• Bachelor’s degree in marketing, business, analytics, statistics, economics, communications, or a related field preferred. • Equivalent relevant education, training, internship, or project experience may be considered. • Minimum two years of relevant professional experience in marketing analytics, business intelligence, reporting, data analysis, digital marketing, or a related area. • Relevant internships, co-op assignments, academic projects, certifications, volunteer work, or portfolio projects may satisfy the experience requirement. • Working knowledge of spreadsheet analysis, including formulas, lookups, pivot tables, charts, and data validation. • Exposure to Power BI, Tableau, or Looker Studio preferred. • Familiarity with web analytics, CRM, marketing automation, social analytics, or campaign management platforms preferred. • Introductory knowledge of SQL, statistics, data cleaning, or A/B testing is a plus; willingness to learn is required. • Must be eligible to work in the United States; this role is currently not eligible for sponsorship.

🏖️ Benefits

• Competitive wages • Medical with telemedicine • Dental and Vision • Basic and Optional Life Insurance • Paid Time Off (PTO) • Maternity, Parental, Family Care Community Volunteer Time Off • 12 Paid Holidays • Company Paid Disability Insurance • 401k (with employer match) • Health Savings Accounts (HSA) with company provided contributions • Flexible Spending Accounts (FSA) • Supplemental Insurance • Employee Assistance Program (EAP) • Tuition Reimbursement • Wellness program • Remote-first, flexible environment • Flexible time off and healthy working norms • Psychological safety and wellbeing support