Senior Market Strategy, Optimization Consultant

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $110.1k - $176.2k / year

⏰ Full Time

🟠 Senior

💼 Consultant

👻 Ghost score 0%

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Velera

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💼 Consulting

📣 Marketing

💳 Fintech

Consulting • Marketing • Fintech

Velera is a company that provides a wide range of solutions for financial institutions, focusing on payment and banking technology. The company offers services in digital card issuance, digital wallets, and provides a co-op pay network and ATM terminal driving. Velera integrates sophisticated scoring and decision-making tools for fraud prevention and identity authentication. It also offers strategic consulting services for growth and marketing. Velera positions itself as a partner in digital banking and financial technology innovation.

📋 Description

• Establish and support strategic initiatives within the Growth organization. • Serve as a cross-functional change agent, collaborating with Product, Marketing, Technology, Sales, Client Growth, Project Delivery, Service, Finance and other teams. • Conduct market research and analysis of emerging markets, trends, opportunities and risks. • Track, analyze and activate competitive intelligence, including vendor activity, industry shifts, partner feedback, win/loss analyses, postmortems and buyer decision drivers. • Lead Velera’s market intelligence and competitive insights function. • Partner with executive leadership on emerging opportunities, competitive threats, sales execution, product investment and growth planning. • Deliver recommendations on positioning, pricing models, sales strategies and product differentiation. • Create sales enablement tools such as battlecards, competitive briefs, deal-support content and industry updates. • Lead virtual and on-site diligence to identify prospect pain points and sales opportunities. • Accompany client-facing teams to prospect meetings and gather information for sales strategies. • Educate clients and coworkers on product positioning within the competitive landscape. • Evaluate market and industry changes and report them to Growth organizations. • Identify and implement distribution strategies to expand market reach and increase revenue. • Identify strategic partnerships with financial institutions, technology providers and local businesses. • Assist in creating revenue models for clients, prospects, markets and operational environments. • Collaborate with product development teams on financial products and services for emerging markets. • Develop and maintain Growth organization processes, policies and practices. • Develop and implement KPIs for emerging-market and financial-distribution strategies. • Provide training and support on operating in emerging markets. • Serve as initiative leader for major, mission-critical change events. • Participate in meetings, conferences and presentations and provide leadership as needed. • Perform other duties as assigned.

🎯 Requirements

• Bachelor's degree in Business Administration, Finance, related field or equivalent combination of education and experience required. • Seven (7) years experience in banking or credit union card processing with product and line of business expertise required. • Five (5) years in a senior or subject matter expert position. • Experience related to market expansion, financial distribution channel optimization, or similar field preferred. • Experience with sales automation software preferred. • Proficient mastery of Velera products and technology solutions and infrastructure, including ATM/Debit Processing, Fraud, Core and Analytic tools, Shared Branching, Call Center Support, Digital, Credit Processing and add-on services. • Knowledge of banking and credit union markets. • Knowledge of competitive analysis, industry benchmarks, and strategic market positioning. • Ability to conduct market research and analysis. • This role is currently not eligible for sponsorship.

🏖️ Benefits

• Competitive wages • Medical with telemedicine • Dental and Vision • Basic and Optional Life Insurance • Paid Time Off (PTO) • Maternity, Parental, Family Care • Community Volunteer Time Off • 12 Paid Holidays • Company Paid Disability Insurance • 401k (with employer match) • Health Savings Accounts (HSA) with company provided contributions • Flexible Spending Accounts (FSA) • Supplemental Insurance • Mental Health and Well-being: Employee Assistance Program (EAP) • Tuition Reimbursement • Wellness program • Remote-first, flexible environment • Psychological safety, wellbeing and belonging

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