Chief Marketing Officer

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CODEPATH LIMITED

WebsiteLinkedInAll Job Openings

1 - 10 employees

🛍️ eCommerce

🤝 B2B

☁️ SaaS

eCommerce • B2B • SaaS

CODEPATH LIMITED is a company specializing in exports, imports, and content management solutions for Sellerdeck, offering a wide range of plugins and custom data processing services. As trusted Sellerdeck development partners since 2005, they provide services such as catalog restructuring, price updates, and sales conversion tools. CODEPATH LIMITED enhances eCommerce functionality by facilitating data transfers between Sellerdeck and other platforms like eBay and Amazon, improving SEO through their review system, and offering bespoke development and support services to meet unique customer needs.

📋 Description

• Own CodePath's brand strategy: voice, visual identity, messaging architecture, and market positioning • Develop and protect brand guidelines across every channel and touchpoint • Craft the narratives that make CodePath the category-defining name in AI-native tech education • Tell the optimistic story about CodePath and AI that makes people care, not just click • Build and optimize high-converting landing pages that are on-brand, clear, and designed to turn visitors into applicants • Architect campaigns that work at scale: program launches, enrollment pushes, partnerships, and moments that put CodePath in front of new audiences • Own the marketing side of key funnels, from ad to landing page to application to enrollment, with consistent messaging at every step • Develop repeatable campaign playbooks so every launch doesn't start from scratch • Set the overall growth strategy and marketing roadmap aligned with company goals • Provide strategic direction across paid acquisition channels like Meta and Google • Allocate budget and resources across channels based on performance and strategic priority • Identify and test new growth channels and partnerships • Own product marketing as a core function, sharpening positioning and messaging for learners and for B2B buyers • Support the earned revenue teams that partner with universities and enterprises, equipping them with positioning, narratives, and sales enablement • Build the B2B marketing engine: account-based programs, case studies, and demand generation for university and enterprise partners • Turn learner and alumni outcomes into proof that helps close university and enterprise deals • Lead and grow the marketing team: hire A-players, set high standards, and develop talent • Foster a culture of speed, ownership, and creative excellence • Run marketing as an AI-native team, setting the standard for AI use across content, creative, analytics, and campaign ops • Build scalable systems and workflows so the team moves fast without breaking things • Collaborate cross-functionally with program, product, enrollment, and development

🎯 Requirements

• You've run marketing budgets in the tens of millions, resulting in revenue in the hundreds of millions • You've scaled a brand or growth function to millions of users or customers, and to hundreds of millions in revenue • You've built and led high-performing marketing teams • AI-native: you don't just use AI tools, you architect marketing systems around them and get 10x leverage from the same headcount. You're at the frontier of AI-assisted brand, content, and growth operations • Exceptional brand instincts: you tell stories that make people feel something and then act • Strong analytical chops: you're at home in dashboards, cohort data, and funnel metrics, and you decide with data. • Hands-on content skills: you write compelling copy, review creative, and set a high bar for quality • Deep understanding of lifecycle marketing, email, and conversion optimization • Fluency across social platforms and organic content strategy • B2B product marketing and sales enablement: you've shipped positioning, narratives, and enablement that help a revenue team win deals

🏖️ Benefits

• Health & Wellness: Medical, dental, and vision insurance (90% employer-covered for employees and dependents), employer-funded healthcare reimbursement, FSAs, and Employee Assistance Program • Financial Security: 401(k), employer-paid life & disability insurance, and identity theft protection • Work-Life Balance: Generous PTO, paid holidays, 10 weeks of fully paid parental leave, and an annual year-end company closure (Dec 24 – Jan 2) • Professional Growth: $1,000 annual professional development stipend and home office setup support • ​​Student Loan Forgiveness: CodePath is a qualifying employer for Public Service Loan Forgiveness (PSLF), helping employees manage student loan debt • Additional Perks: Pet wellness plans, legal services, home/auto insurance discounts, and exclusive marketplace savings