Chief Marketing Officer, CMO

🕒 June 18

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Logo of Prop Firm Match

Prop Firm Match

51 - 200 employees

Founded 2023

💸 Finance

💳 Fintech

🤝 B2B

Finance • Fintech • B2B

Prop Firm Match is a financial services platform that serves as a comprehensive resource for everything related to proprietary trading firms (prop firms). It allows users to search, compare, and choose from various prop firm plans, featuring trusted company comparisons, verified reviews, spreads, payouts, and offers.

📋 Description

• Bring senior marketing leadership to PFM, taking the function from a scattered set of channels into a unified, company-wide engine • Own PFM's voice in market, build out the senior marketing leadership layer • Put in place the attribution and measurement discipline the function needs to scale • Own brand positioning, voice, and visual identity • Lead PR, thought leadership, events (including Prop Firm Expo), and community presence • Manage reputation across every customer surface • Build PFM's senior network in the prop trading industry • Own growth across all channels • Set and defend CAC and payback targets • Hold the line on channel ROI • Run experimentation and budget reallocation cycles • Build out the four marketing pillars • Hire GTM Lead, PR Lead, Growth Lead • Develop and coach existing team members • Set the operating cadence for the marketing function • Own marketing performance, attribution, and budget • Partner with Insights on measurement • Reallocate spend monthly • Report marketing-sourced revenue to SLT

🎯 Requirements

• 10+ years of progressive marketing leadership (CMO, VP Marketing, or Head of Marketing in a high-growth company) • Multi-channel fluency across brand, performance, and lifecycle - not a single-channel specialist • Strong commercial and analytical thinking - comfortable holding CAC, payback, and channel ROI targets • Team building experience - has recruited, structured, and developed a marketing function end-to-end • Audience-network fluency across social and creator platforms - PFM's reach is built natively on these surfaces, not on traditional broadcast • Comfortable with modern marketing tech, attribution tools, and AI / automation • Predominantly B2C marketing experience with comfort across B2B partnership marketing as a secondary skill • Track record of scaling marketing in a scale-up environment • Excellent async written communication - we are remote-first.

🏖️ Benefits

• Hiring stages • Application screening • Video intro + role fit questionnaire • Discovery HR Interview • Real-world task (paid) • Functional interview with the Head of Growth • Professional interview with the CEO • Peer & values conversation • Leadership interview • Informal conversation to align on expectations • Reference check before the formal offer • Equal opportunity employer

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