Head of Marketing – Growth

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RPM Healthcare

WebsiteLinkedInAll Job Openings

11 - 50 employees

⚕️ Healthcare Insurance

☁️ SaaS

Healthcare Insurance • SaaS

RPM Healthcare is a healthcare company specializing in remote patient monitoring, care coaching, and chronic care management. They offer solutions designed to improve patient outcomes, enhance satisfaction, and increase revenue for healthcare organizations. RPM Healthcare provides customized workflows, patient enrollment, monitoring services, and device logistics, among other services. They cater to various healthcare entities, including integrated health systems, individual and group practices, and ACOs. With decades of experience and a customer-first approach, RPM Healthcare supports patients and providers with a simple, intuitive platform and proven results.

📋 Description

• Own and execute RPM Healthcare's growth marketing strategy • Develop campaigns that generate qualified opportunities for physician practices, health systems, and self-insured employers • Partner closely with sales leadership to support pipeline generation and revenue growth • Build lead nurturing programs that move prospects from awareness to opportunity • Develop account-based marketing initiatives for strategic target accounts • Create campaigns around conferences, webinars, direct mail, email, digital advertising, and outbound initiatives • Improve lead conversion performance across the funnel • Lead the ongoing evolution of the RPM Healthcare brand • Improve website messaging, positioning, and user experience • Strengthen RPM's market presence through thought leadership, content, PR, and industry visibility • Ensure consistent messaging across all channels and customer touchpoints • Help define how RPM Healthcare is positioned against competitors • Create presentations, case studies, one-pagers, videos, and sales collateral • Support executive presentations and conference opportunities • Partner with sales to create targeted campaigns and outreach initiatives • Build marketing programs that directly support revenue generation • Work closely with the team to improve HubSpot utilization, automation, reporting, and campaign execution • Establish KPIs, reporting processes, and performance dashboards • Manage marketing budgets, contractors, agencies, and external vendors • Continuously evaluate marketing effectiveness and ROI

🎯 Requirements

• 5+ years of marketing experience with increasing levels of responsibility • Proven experience supporting revenue growth through marketing initiatives • Strong understanding of demand generation, branding, content strategy, and sales enablement • Experience working closely with sales organizations • Ability to operate as both strategist and executor • Strong project management and organizational skills • Strong written and verbal communication skills • Comfortable working independently in a fully remote environment • Ability to thrive in a fast-moving, entrepreneurial organization • Preferred Experience: Healthcare, healthcare technology, or digital health • HubSpot, ZoomInfo, LinkedIn Advertising, Google Ads, Account-Based Marketing (ABM), Marketing automation, Brand development, B2B healthcare marketing, Population health, RPM, CCM, or value-based care

🏖️ Benefits

• Medical, dental, and vision insurance • 401(k) • Fully remote work environment • Company-paid travel expenses for approved business travel • Direct access to executive leadership • Opportunity to build and shape the marketing function from the ground up