Marketing Director

🕒 June 11

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X-Series USA

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2023

🏭 Manufacturing

Manufacturing

X-Series USA is a manufacturer and supplier of industrial metal fabrication and laser cutting equipment, producing machines such as BeamWELD, PlateLAZER, FlexLAZER, RailBLAZER, RoboFAB, X Drill-Saw, Press Brake, SheetLAZER, Auto SheetLAZER, TubeLAZER and related optional equipment, parts and service. The company serves structural/heavy industries and precision/general fabrication markets, offering laser technology, parts & service, quotes, dealer support and a video hub for customers. Based in Belgrade, MT, X-Series USA focuses on providing machinery for structural fabrication, precision sheet and tube cutting, and welding automation.

📋 Description

• Develop and execute annual marketing strategies aligned with company growth objectives and revenue targets. • Lead product marketing initiatives including machine launch campaigns, product positioning, and technical messaging development. • Oversee brand identity and ensure consistency across all marketing channels including digital platforms, printed materials, advertising, and events. • Plan and manage trade show and event marketing strategies including booth messaging, promotional materials, demonstration planning, and lead capture workflows. • Direct digital marketing initiatives including website strategy, SEO optimization, social media programs, email marketing campaigns, and paid advertising efforts. • Coordinate with Sales leadership to develop campaigns that generate qualified leads and support pipeline growth. • Collaborate with Engineering, Service, and Applications teams to ensure marketing content maintains technical accuracy and reflects real-world fabrication workflows. • Oversee development of customer case studies, technical content, videos, white papers, and ROI-focused marketing tools. • Develop marketing programs that support XOVR Parts & Service growth including service contract marketing, installed-base engagement, and parts promotion campaigns. • Support dealer network expansion through co-branded marketing tools, territory marketing support, and training content development. • Establish marketing performance metrics and reporting dashboards to track ROI, campaign effectiveness, and brand awareness growth. • Manage marketing budgets, vendor relationships, and external agency coordination. • Build, mentor, and manage marketing team members as company growth requires. • Drive accountability across marketing initiatives by maintaining timelines, coordinating cross-functional collaboration, and ensuring projects are completed within scope and schedule. • Compile, organize, and maintain all company marketing assets in a centralized, accessible location to ensure brand consistency, version control, and cross-departmental usability. • Other duties as assigned.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience). • 8+ years of marketing experience, preferably within B2B industrial, manufacturing, or capital equipment industries. • 3+ years of marketing leadership or management experience. • Demonstrated experience managing technical product marketing and trade show programs. • Proven ability to develop marketing strategies that drives measurable revenue growth. • Experience working cross-functionally with sales, engineering, and service organizations. • Proficiency in CRM and marketing automation platforms (Zoho experience preferred).

🏖️ Benefits

• Major medical, vision, and dental insurance. • 401(k) with company match. • Paid time off and holidays. • Professional development and training opportunities. • Travel reimbursement and per diem for business travel. • Collaborative, team-oriented work environment with strong growth potential.