Senior Campus Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $110k - $150k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Logo of CODEPATH LIMITED

CODEPATH LIMITED

1 - 10 employees

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

CODEPATH LIMITED is a company specializing in exports, imports, and content management solutions for Sellerdeck, offering a wide range of plugins and custom data processing services. As trusted Sellerdeck development partners since 2005, they provide services such as catalog restructuring, price updates, and sales conversion tools. CODEPATH LIMITED enhances eCommerce functionality by facilitating data transfers between Sellerdeck and other platforms like eBay and Amazon, improving SEO through their review system, and offering bespoke development and support services to meet unique customer needs.

📋 Description

• Build and run term playbooks for each for-credit partner from awareness through add/drop • Equip faculty, advisors, career services, and club leaders with marketing toolkits, talking points, and shareable assets • Convert national for-credit applicants into enrolled students by identifying drop-off points and testing conversion improvements • Run virtual information sessions and campus landing pages with clear registration paths • Own email and SMS campaigns for opted-in students, including list building and campaign execution • Coordinate with the lifecycle contractor so campus and direct communications operate as one sequence • Design alumni, Tech Fellows, and instructor engagement on campus and build online communities such as Discord • Manage relationships with student clubs, CS and AI organizations, hackathon organizers, and national organization chapters • Plan event calendars one term ahead and define expected returns for events • Attribute sign-ups to channels and partners, test timing/messages/channels, and reallocate time and budget based on results • Use AI to scale the playbook across 50+ campuses without adding headcount • Partner with the Higher Education partnerships team while owning the student side of each partner campus • Build the campus marketing function from the ground up • Report to the Head of Higher Ed

🎯 Requirements

• Experience owning and improving an enrollment, sign-up, or acquisition metric • Ability to establish tracking and demonstrate which efforts drove results • Experience getting partners to market on the organization's behalf • Experience building a campus, ambassador, or community program from the ground up • Experience building campaigns from concept to launch, including copy and creative • Experience running email or SMS campaigns to a self-built list and optimizing based on performance data • Experience allocating time and money across events, channels, and sponsorships based on expected return • Experience running programs across multiple sites on a fixed calendar without direct reports • Experience using AI to automate repetitive work and demonstrate its impact • Bonus: enrollment or admissions marketing experience in higher education • Bonus: experience building or scaling a technical community, student developer organization, hackathon community, Discord, or developer relations program • Bonus: hands-on HubSpot experience • Bonus: comfort speaking at events and panels on behalf of CodePath

🏖️ Benefits

• Medical, dental, and vision insurance (90% employer-covered for employees and dependents) • Employer-funded healthcare reimbursement • FSAs • Employee Assistance Program • 401(k) • Employer-paid life and disability insurance • Identity theft protection • Generous PTO • Paid holidays • 10 weeks of fully paid parental leave • Annual year-end company closure (Dec 24 – Jan 2) • $1,000 annual professional development stipend • Home office setup support • Public Service Loan Forgiveness (PSLF) qualifying employer • Pet wellness plans • Legal services • Home/auto insurance discounts • Exclusive marketplace savings • Remote work from anywhere in the US • Travel about once a month

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