Senior Director, Brand Marketing

🕒 October 22

🌐 Canada, United States – Remote

🇨🇦 Canada – Remote 🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

💃 Brand Manager

👻 Ghost score 17%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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CoLab Software

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏭 Manufacturing

💼 Consulting

📦 Logistics

Manufacturing • Consulting • Logistics

CoLab Software is a company focused on improving the design collaboration process for engineering teams. They provide tools that facilitate efficient CAD reviews and automate issue tracking, helping teams design better products faster. CoLab integrates with major PLM and CAD systems and supports a variety of use cases including supplier collaboration, cost reduction, new product development, and design for manufacturability. Their platform, featuring tools such as ReviewAI, enables users to generate feedback, collaborate in real-time, and capture performance data to drive continuous improvement. CoLab aims to streamline design processes, reduce decision-making errors, and enhance product quality.

📋 Description

• Shape CoLab’s brand function across design, multimedia, brand content, communications, and campaigns • Establish standards, operating model, and creative processes that enable exceptional work • Own how the brand shows up across every touchpoint and develop recognizable brand principles • Stay close to the work and help the team improve creative execution • Partner with Product Marketing to turn important ideas into bold, integrated campaigns • Make complex ideas in AI, engineering, and manufacturing understandable, compelling, and memorable • Push beyond safe creative when strategy warrants it and build internal support for bigger bets • Own communications strategy for the CEO, CTO, and Chief Strategy Officer across earned media, bylines, social, conferences, and CoLab events • Identify ideas each executive can credibly own and create opportunities for meaningful participation in relevant conversations • Oversee media relations, press releases, executive visibility, and proactive communications • Lead and develop a multidisciplinary team spanning brand design, multimedia, content, and communications • Give clear feedback, create shared context, and help specialists do their best work • Identify where new talent, agencies, or partners can raise the function’s standard

🎯 Requirements

• 10+ years of experience across brand marketing, creative strategy, communications, design, or related disciplines, including meaningful ownership of a brand or creative function • A body of work that demonstrates taste backed by conviction: distinctive judgment, unusually high standards, and the ability to explain why something works or doesn’t • Experience leading multidisciplinary teams across several of the following: design, video, content, communications, production, and campaigns • Exceptional executive communication skills; ability to challenge an idea, advocate for a bigger one, and earn trust because the point of view is grounded in strategy • Ability to move comfortably between setting direction and getting close to the work • Experience making complex or technical subject matter (B2B software, AI, engineering, manufacturing, or another technically complex category) compelling without oversimplifying it

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