Director, Digital Engagement

Job not on LinkedIn

🔥 13 hours ago

🇺🇸 United States – Remote

💵 $80k - $130k / year

⏰ Full Time

🔴 Lead

👔 Director

👻 Ghost score 0%

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The College Board

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1900

📚 Education

🤝 Non-profit

Education • Non-profit

The College Board is a mission-driven, not-for-profit organization dedicated to promoting excellence and equity in education. It connects students to college success and opportunity by supporting them in building essential skills for higher education and removing barriers to access. The College Board operates with a focus on respect, diversity, inclusion, and collaboration, with a diverse and dedicated team of professionals. Based in several locations across the United States, they strive to modernize operations and increase their digital footprint, supporting students and families nationwide.

📋 Description

• Own the full lifecycle of seasonal User Readiness campaigns from planning through execution and post-season retrospective • Set communication cadence and sequencing against program milestones • Build and maintain the campaign calendar • Design and maintain audience segmentation based on coordinator type, program, and readiness stage • Translate program policy and system and technology updates into actionable messaging • Own message quality, calls to action, and resources for each audience segment • Write, build, test, and deploy email campaigns and automated journeys in Salesforce Marketing Cloud • Pilot AI tools for drafting, personalization, and content quality checks • Design and run experiments on subject lines, timing, content, and channels • Define and track engagement metrics and report results and recommendations to stakeholders • Connect campaigns to User Readiness outcomes for test day • Partner with College Board functional teams to align messaging with program, policy, and technology updates • Share audience insights with community engagement, technical readiness, and proactive outreach teams • Build cross-functional relationships to support rapid message revisions and campaign launches

🎯 Requirements

• 5–7 years of experience planning and delivering multi-channel campaigns to large, segmented audiences • Expertise in lifecycle, CRM, or digital communications • Hands-on experience building and deploying campaigns in an email marketing platform • Salesforce Marketing Cloud experience preferred • Experience designing audience segmentation and personalization • Experience running experiments, analyzing engagement data, and turning results into measurable improvements • Strong writing and editing skills • Experience with SMS and in-app messaging, including deliverability and message compliance best practices • Experience managing a high volume of stakeholder requests • Familiarity with Jira or similar work-tracking tools • Experience communicating with educators or school-based audiences preferred • A bachelor’s degree or an equivalent combination of education and relevant experience • Ability to travel 4–6 times a year to College Board offices or on behalf of College Board business • Authorization to work in the United States • Clear and concise written and verbal communication skills • Curiosity and willingness to adopt emerging technologies and AI-driven solutions • Learner’s mindset and commitment to growth • Ability to make data-informed decisions and solve complex problems • Collaborative and empathetic approach

🏖️ Benefits

• Fully remote work option • Hybrid work option for employees near College Board offices (Tuesday and Wednesday in office) • Travel opportunities/business travel • Comprehensive compensation and benefits package • Location-adjusted salary • Supportive team and meaningful career • Transparent conversations about compensation and benefits • Mission-driven nonprofit work

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