Senior Art Director

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Comfrt

51 - 200 employees

🛍️ eCommerce

👗 Fashion

eCommerce • Fashion

Comfrt is a direct-to-consumer apparel brand and Shopify-based e-commerce retailer focused on comfort-first clothing. The company sells hoodies (including slightly weighted hoodies marketed for anxiety relief), loungewear, blankets, travel gear, kids and pet items, and accessories, and operates an ambassador program and mobile app. Its messaging emphasizes cozy, functional, lifestyle apparel and DTC online sales.

📋 Description

• Own the development and execution of product launches, seasonal campaigns, and photoshoot concepts—from ideation through final rollout • Translate briefs and business objectives into compelling creative direction, pitch decks, mood boards, storyboards, and visual narratives • Direct photography, styling, CGI composition, lighting, materials, camera direction, and post-production • Ensure seamless execution across all channels (eComm, social, paid, email, influencer, retail) • Act as a senior creative voice in leadership conversations—presenting, defending, and evolving concepts with confidence • Exhibit expert-level proficiency in Adobe Illustrator and Adobe Photoshop • Lead the team in creating outstanding apparel graphic artwork aligned with brand vision • Actively participate in hands-on execution of graphics and product concepts • Utilize scripting, automation, and emerging AI technologies to streamline production processes • Champion workflow innovation to enhance productivity, quality, and scalability • Lead the ongoing evolution of Comfrt’s visual identity across campaigns, site, social, PR, activations, and product • Develop and maintain brand guidelines, visual standards, and creative systems • Oversee tone, typography, graphics, video, CGI, curated UGC, and commissioned content • Ensure consistency and cultural relevance across all internal and external creative outputs • Provide detailed feedback on email, web graphics, paid ads, homepage assets, and influencer deliverables • Collaborate with marketing, product development, and creative to establish clear timelines and deliverables • Partner with Creative and Product teams to calendarize, schedule, and staff shoots and special projects • Develop and optimize workflows to improve efficiency and cross-team collaboration • Clean up and maintain creative files, specifications, documentation, and SOPs to ensure organization and accessibility • Drive scalable creative systems that balance speed-to-market with design excellence • Perform ongoing creative QA across photography, CGI, animation, and digital assets

🎯 Requirements

• 8+ years of experience in art direction or creative leadership within a lifestyle, fashion, or apparel brand • Proven experience leading seasonal campaigns, product launches, and brand storytelling across multiple channels • Strong background in DTC and digital-first environments (eCommerce, social, paid media) • Experience managing in-house teams, freelancers, and agency partners • Exceptional eye for typography, layout, color, composition, and visual storytelling • Strong experience directing photography, video, and digital content production • Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) • Understanding of CGI, motion, or AI-assisted creative workflows is a plus • Ability to translate brand strategy into cohesive visual systems and scalable creative frameworks

🏖️ Benefits

• generous paid time off • company-covered health insurance • 5% 401k match • discounts on all Comfrt products

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