Freelance TikTok Strategist, Complex Bets

🕒 July 29

🗽 New York – Remote

🗽 New York – Remote

💵 $280 / day

⏳ Contract/Temporary

🟢 Junior

🟡 Mid-level

🚫👨‍🎓 No degree required

👻 Ghost score 14%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Complex NTWRK

WebsiteLinkedInAll Job Openings

201 - 500 employees

📣 Marketing

🍽️ Food & Beverage

✈️ Travel

Marketing • Food & Beverage • Travel

Complex NTWRK is a modern entertainment company that champions the people, brands, and trends defining pop culture and style since 2002. Specializing in publishing, advertising, media, and digital content, Complex NTWRK operates various platforms, including Complex for pop culture, Pigeons and Planes for music discovery, and Sole Collector for sneaker news. They create and distribute original programming across major platforms like Netflix and Hulu, covering diverse topics from music and movies to sports and fashion. The company also hosts ComplexCon, an event designed to bring the Internet to life and foster relationships within the culture.

📋 Description

• Develop, refine, and oversee the voice of Complex Bets across TikTok • Create, curate, and publish all content for the Complex Bets TikTok account • Identify and capitalize on trending sports, betting, and prediction market narratives • Lead community management, moderation, and audience engagement • Surface and pitch viral betting storylines, sports narratives, predictive market movements, and social-first content opportunities • Translate betting lines, futures, prop bets, prediction markets, and sports data into engaging TikTok content • Own content pegs across major sports calendars, including NFL, NBA, MLB, NHL, UFC, college sports, soccer, and emerging prediction market opportunities • Work with editorial, video, design, commerce, partnerships, and events teams on TikTok-first coverage and campaigns • Promote Complex Bets content initiatives, live events, watch parties, partner activations, and commerce opportunities • Develop real-time content around games, live events, breaking news, betting trends, internet memes, and cultural moments • Create reactive social content during live sporting events and major betting moments • Participate in editorial, content, and social brainstorms • Track analytics, audience behavior, platform trends, and betting-related social performance • Manage editorial publishing workflows and coordinate posting schedules across Complex Networks • Leverage AI tools and emerging technologies for content production, trend identification, audience insights, and creative development • Appear on camera as a personality and analyst for TikTok content when appropriate • Develop recurring TikTok franchises, series, and content formats • Manage freelancers, creators, contributors, and interns as needed

🎯 Requirements

• 2–4 years of social media, editorial, sports media, or content experience at a publisher, sports brand, betting company, or media platform • Deep understanding of the Complex brand, audience, and voice • Strong knowledge of sports betting, gambling culture, fantasy sports, predictive markets, and sports media • Passion for sports, internet culture, and real-time conversation • Proven understanding of TikTok platform strategy, audience growth, and engagement optimization • Ability to quickly identify emerging narratives and trends before they reach peak virality • Excellent writing, editing, communication, and decision-making skills • Comfortable appearing on camera and developing a personal presence within content • Willingness to work nights, weekends, and holidays during major sporting events and tentpole moments • Strong understanding of responsible gaming guidelines and sports betting compliance considerations • Extensive knowledge of major sports leagues, athletes, sports media personalities, and online sports communities • Familiarity with prediction market platforms, odds movement, market sentiment, and betting-related social conversation • Ability to work cross-functionally and independently in a fast-paced environment • Self-starter with strong organizational and project management skills • Proficiency in Adobe Creative Suite, Premiere Pro, CapCut, and mobile-first content creation tools