Legal Tech Content Marketing Writer

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Compose.ly

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2016

🤝 B2B

☁️ SaaS

B2B • SaaS • Marketing

Compose. ly is a premier content writing service that provides high-quality, SEO-friendly content tailored to engage your audience and elevate your business. Specializing in content creation across various industries, Compose. ly connects businesses with a network of specialized writers for managed content services, including blog writing, white papers, eBooks, technical writing, and more. The platform streamlines content creation and offers services that range from SEO optimization to full account management, ensuring content that aligns with brand voice and maximizes search engine rankings. Compose. ly aims to deliver efficient and effective content solutions that drive results, with a focus on experience, expertise, authority, and trustworthiness.

📋 Description

• Provide ongoing content marketing support to help the client build brand awareness, generate demand, and support lead generation beyond paid advertising and events. • Collaborate closely with the marketing team, product marketing, and subject matter experts to develop content across multiple channels while maintaining consistent messaging throughout campaigns. • Write long-form blog articles and resource content. • Develop monthly customer and prospect email campaigns. • Create compelling case studies highlighting customer success stories. • Write landing page copy for marketing campaigns and product initiatives. • Produce organic social media content for LinkedIn, Instagram, and emerging social channels. • Support product launches, feature announcements, and integration releases with coordinated messaging. • Create campaign-based content that maintains consistency across blogs, emails, landing pages, one-pagers, and social media. • Adapt messaging for different audience segments, including enterprise and mid-market law firms.

🎯 Requirements

• Proven experience writing for B2B SaaS companies. • Experience writing for legal technology, legal services, or plaintiff law firms strongly preferred. • Excellent long-form and short-form content writing skills. • Ability to translate complex technical concepts into clear, engaging marketing content. • Experience developing integrated, multi-channel marketing campaigns. • Familiarity with SEO best practices and keyword optimization. • Experience interviewing subject matter experts and incorporating technical input into content. • Strong organizational skills with the ability to manage multiple priorities and meet deadlines. • Experience working within HubSpot marketing environments is preferred.