Social Media Manager

🕒 June 2

⛰️ Colorado – Remote

⛰️ Colorado – Remote

💵 $79.3k - $99.9k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💕 Social Media Manager

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Connect for Health Colorado

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2011

⚕️ Healthcare Insurance

🏪 Marketplace

Healthcare Insurance • Marketplace

Connect for Health Colorado is the official health insurance marketplace for the state of Colorado, offering residents the opportunity to purchase private health insurance plans. The organization operates an open enrollment period from November 1 to January 15, allowing most Coloradans to sign up for health coverage for the following year. Connect for Health Colorado provides a platform to compare healthcare plans, estimate savings, and determine eligibility for financial assistance through Premium Tax Credits. It also offers resources for special enrollment groups, including young adults, Native Americans, and immigrant families, as well as options for small business owners. The marketplace aims to assist consumers in navigating their health insurance options and accessing necessary coverage with potential financial help to lower monthly premiums.

📋 Description

• Develop a proactive social media content calendar based on overarching content strategy, key themes, and audience understanding • Write engaging copy designed for each platform and refine existing content to fit social media platforms’ unique parameters and considerations • Monitor news and trends within and outside of the industry and state, and take advantage of opportunities • Take the lead on drafting and refining posts and social media-related content from internal stakeholders on a reactive basis as necessary • Manage advertising campaigns across social media platforms, including monitoring, in-platform adjustments, maintenance and reporting • Manage inbound and outbound customer, prospect, and stakeholder outreach on social media • Monitor, gather, analyze, and report on relevant data on social media accounts and social media efforts on a consistent basis • Stay up to date with the latest social media landscape shifts, tools, and algorithm updates • Day-to-day coordination of influencer partnerships • Stay connected to integrated Connect for Health Colorado communications campaigns and contribute ideas for delivery of important messages in a social media-friendly way • Track feedback trends from service conversations and public engagement to be shared with departments throughout the organization • Create and refine social media processes • Provide input on social media strategies and policies • Participate in stakeholder meetings to support coordinated messaging and engagement • Perform other duties as needed in support of departmental and organizational priorities

🎯 Requirements

• Colorado resident • Bachelor’s degree in marketing, journalism, public relations, communications, or a related field • 3–5 years of experience in marketing, public relations, communications, or related field • Experience managing or working with social media platforms preferred • Ability to craft compelling, concise text for social media posts • Ability to edit and refine content to be usable and engaging across various social platforms • Aptitude for interpreting data and applying it to strategies and execution • Strong project management capabilities and instincts • Ability to translate complex information (policy, technical, regulatory) into clear, accurate, customer-friendly language • Skilled at managing multiple projects simultaneously, including intake prioritization, timeline tracking, and coordinating with cross-functional teams • Comfortable working under pressure and adapting quickly when priorities shift • Experience collaborating with diverse internal stakeholders • Ability to edit video content to be usable and engaging across various social platforms is preferred but not required • Familiarity with health insurance, the Affordable Care Act, state-based health insurance marketplaces, or the health care industry is strongly preferred but not required • Bilingual skills (Spanish) are strongly preferred but not required • Experience using social media-focused (e.g., Sprout Social, Hootsuite) or other monitoring/reporting/scheduling platforms (e.g., Brand watch) preferred but not required.

🏖️ Benefits

• Employees are offered a robust benefits package • May elect from various offerings to tailor a package best suited to their individual needs • Eligible to participate in the organization’s 403(b) plan • Paid time off • Short- and long-term disability • Life insurance