Senior Paid Social Media Manager

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🕒 May 28

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Go Fish

WebsiteLinkedInAll Job Openings

1 - 10 employees

🤝 B2B

🛍️ eCommerce

B2B • eCommerce • Technology

Go Fish is a full-service digital marketing agency that combines strategy, creative, media, and technology to drive measurable growth for brands. The firm specializes in SEO, AI-driven optimization (Generative Engine Optimization), paid media, social commerce (including TikTok Shop), digital PR, online reputation management, conversion optimization, and website design/development. Go Fish serves eCommerce and technology-focused clients and emphasizes AI-powered tools and analytics to streamline campaign execution and improve visibility across search, social, and emerging AI platforms.

📋 Description

• Lead the strategic direction, optimization approach, and performance growth for a portfolio of primarily eCommerce and DTC clients • Oversee paid social programs across platforms like Meta, TikTok, Pinterest, Reddit, Snapchat, and LinkedIn • Help clients scale revenue, improve efficiency, and evolve acquisition strategies through structured testing, thoughtful optimization, and data-informed decision making • Monitor performance daily and proactively optimize campaigns based on KPIs such as ROAS, CPA, CAC, CVR, MER, and revenue • Analyze platform data, third-party analytics, and attribution tools to evaluate campaign performance and guide optimization decisions • Partner closely with creative teams to inform and iterate on social-first, performance-driven creative concepts • Owning performance outcomes across assigned accounts, leading client calls, performance discussions, and campaign reviews as a trusted day-to-day strategic lead

🎯 Requirements

• 4-6 years of hands-on paid social experience, preferably within an agency environment • Proven experience managing performance-focused campaigns for eCommerce, DTC, and/or lead generation brands • Strong platform expertise within major paid social platforms • Proven ability to manage campaign execution, optimization strategy, and budget allocation across multiple accounts • Strong “hands-on keyboard” mindset with the ability to both strategize and execute at a high level • Strong understanding of full-funnel paid social strategy including prospecting, retargeting, conversion-focused campaigns, and lifecycle-aligned activations • Ability to connect paid social performance to broader business goals such as revenue growth, customer acquisition efficiency, and conversion improvement • Experience developing testing strategies and optimization roadmaps rooted in measurable performance outcomes • Comfort balancing tactical execution with strategic account thinking • Curiosity around evolving paid social trends, platform updates, AI-driven workflows, and social commerce opportunities • Strong analytical mindset with the ability to interpret performance data and translate insights into actionable recommendations • Experience using third-party analytics, platform analytics, attribution tools, and reporting systems to evaluate campaign performance • Familiarity with attribution concepts, lift testing, incrementality thinking, and modern measurement approaches • Ability to communicate performance insights clearly to both internal teams and clients • High attention to detail with strong QA habits and data accuracy standards • Experience supporting campaigns tied to social commerce initiatives (TikTok Shop, catalog sales, affiliate + paid integration, etc.) • Understanding of how paid media supports broader conversion ecosystems and platform-native shopping experiences • Comfort working within fast-evolving platform environments, including beta features and emerging ad products • Familiarity with feed-based advertising, dynamic product campaigns, and platform-native commerce formats • Strong client-facing communication and presentation skills • Ability to explain performance trends, testing insights, and optimization strategies in a digestible and actionable way • Strong organizational skills and ability to manage multiple deadlines and priorities simultaneously • Experience mentoring or supporting junior team members within collaborative team environments • Proactive, accountable, and solutions-oriented mindset with strong strategic thinking capabilities

🏖️ Benefits

• Health insurance • Paid time off • Professional development opportunities