Website Optimization Specialist

🔥 0 minutes ago

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $60.4k - $75.5k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

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Constant Contact

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1998

☁️ SaaS

🤝 B2B

💰 $400M Private Equity Round on 2021-02

Marketing • SaaS • B2B

Constant Contact is a company that provides digital marketing tools to help businesses grow through email marketing, SMS marketing, social media marketing, and more. They offer features such as AI-powered writing assistance, email templates, automation, integrations with other apps, and reporting tools to track campaign success. They cater to various clients including franchises, enterprises, agencies, and small businesses. They aim to boost business by building deeper relationships with important audiences through their comprehensive suite of marketing tools.

📋 Description

• Lead web strategy conversations, helping stakeholders prioritize and shape website initiatives that support acquisition and engagement goals. • Partner with Creative and Marketing teams to translate ideas into clear, high-quality website experiences. • Define and maintain standards for site consistency, including look, feel, and user experience across constantcontact.com. • Monitor key website metrics and user behavior through tools such as Google Analytics, Mouseflow, and Tableau, turning data into strategic recommendations. • Oversee the content delivery process, including QA, publishing, and management within Contentful, ensuring flawless execution against strategy.

🎯 Requirements

• 2+ years of experience in marketing, content strategy, or web, with a demonstrated ability to think strategically about digital experiences. • Comfortable leading cross-functional conversations and influencing across designers, developers, and stakeholders. • Analytical mindset with experience (or strong interest) in tools like Google Analytics, Mouseflow, and Tableau. • Familiarity with CMS platforms (Contentful) or project management tools (ClickUp) is a plus — we'll support the right candidate with training. • Strong instincts, attention to detail, and the drive to turn strategy into high-quality execution.

🏖️ Benefits

• A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family • We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we're always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees. • Join the experts. If you're passionate about supporting businesses and organizations, you won’t find a better spot to share your talent. We’re dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups. • You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities.