Senior Growth Marketing Manager – Technology

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🔥 0 minutes ago

🤠 Texas – Remote

🤠 Texas – Remote

⏰ Full Time

🟠 Senior

📈 Growth Marketing

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Continued

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2003

📚 Education

☁️ SaaS

💰 Grant on 2018-12

Education • SaaS

Continued is a provider of online continuing education solutions tailored for various professions including Athletic Training, Audiology, Counseling, Early Childhood Education, Massage Therapy, Occupational Therapy, Physical Therapy, Psychology, Respiratory Therapy, Social Work, and Speech-Language Pathology. The platform offers convenient and affordable access to a wide range of courses, allowing individuals and organizations to keep their skills and knowledge up-to-date. Subscriptions provide unlimited access to a course library, enabling professionals to earn necessary CEUs, CE credits, or hours at their own pace. Continued is trusted by thousands of professionals who appreciate its high-quality, expert-led content and the convenience of learning anytime and anywhere.

📋 Description

• Lead the audience segment buildout within our licensed platform: collaborate with our data team to manage audience traits, event taxonomy, identity resolution rules, and apply integration architecture with ESP’s and downstream channels • Own the email marketing program end-to-end: campaign strategy, segmentation, automation flows, A/B testing cadence, and performance reporting • Establish and enforce data hygiene standards, CAN-SPAM and other compliance protocols, and unsubscribe/suppression management across sends and mailings • Collaborate with the data team to maintain a subscriber data governance framework: aid in defining what we collect, how we store it, and how it flows across the stack • Partner with the data team to align CDP data structures to the broader data roadmap and migration project • Drive a cohesive omni-channel strategy by aligning direct mail logistics with digital campaigns to ensure consistent audience targeting, personalization, and suppression. • Lead AI automation adoption across email and direct mail: deploy AI tools for, send-time optimization, predictive segmentation, A-b testing and performance analytics • Manage reporting dashboards that connect marketing channels for engagement to renewal rates, and revenue contribution • Evaluate and recommend additional MarTech tooling to support channel expansion and automation maturity • Serve as the internal subject matter expert on email and related CDP capabilities • Managerial responsibilities of one or more team members

🎯 Requirements

• 6+ years in email marketing, growth marketing, or marketing automation • Hands-on experience with a CDP — Twilio Segment preferred • Direct experience with a marketing automation platform (specifically with Marketo, or HubSpot. Also Klayvio, Customer.io or equivalent) • Demonstrated ability to design and execute segmentation strategies using first-party behavioral and transactional data • Working knowledge of CAN-SPAM and other privacy regulations, email deliverability best practices, and list hygiene management • Experience working cross-functionally with data engineering, analytics, and product teams • Direct mail program experience or exposure to omnichannel orchestration • Experience in a subscription or auto-renew business model • Active, hands-on use of AI tools in a marketing workflow • Experience in a regulated or compliance-sensitive vertical (healthcare, education, financial services) • Solid familiarity with Marketo

🏖️ Benefits

• Work from home with a company-provided MacBook and internet stipend • 21 days of flexible PTO + your birthday + holidays (with flexible substitution) • ½ day Summer Fridays Memorial Day to Labor Day • Comprehensive medical, dental, and vision group health insurance, flexible spending accounts, and more • 401k match, professional development budget, robust wellness programs, pet insurance and many more perks and benefits