Senior Director, Rare Epilepsy HCP & Payer Marketing

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🔥 0 minutes ago

🌽 Illinois – Remote

🌽 Illinois – Remote

💵 $280k - $315k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Cookie Information

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2011

🤝 B2B

📋 Compliance

B2B • Compliance • Marketing

Cookie Information is a leading consent management platform that simplifies the process of collecting user consent for cookies and tracking on websites and mobile applications. It is designed for marketers to ensure compliance with privacy regulations like GDPR, while enhancing marketing performance. The platform provides customizable cookie banners that integrate with various systems, enabling businesses to manage cookie consent effectively and maintain regulatory compliance without sacrificing their marketing capabilities.

📋 Description

• Lead the development and execution of US Rare Epilepsy HCP marketing strategy in partnership with key cross-functional leaders • Responsible for Onfi™, Sabril™, and bexicaserin (pipeline product) • Drive launch readiness, market shaping, disease-state education, and customer engagement initiatives across the Rare Epilepsy portfolio • Ensure alignment of HCP brand positioning, customer segmentation, messaging, and business objectives across the organization • Partner with Market Access to create and refine payer strategy and approaches • Develop HCP and payer-focused strategies informed by the patient, caregiver, and provider journey • Lead HCP educational initiatives that support disease awareness, diagnosis, and appropriate treatment adoption • Oversee integrated go-to-market planning, omnichannel engagement, and field readiness initiatives • Leverage market insights, analytics, competitive intelligence, and field feedback to optimize strategy and execution • Partner with global colleagues to align marketing activities as appropriate • Partner closely with Medical Affairs, Market Access, Sales, Patient Advocacy, and Analytics to support successful commercialization and long-term growth • Build relationships with key opinion leaders (KOLs), centers of excellence, advocacy organizations, payers, and specialty providers

🎯 Requirements

• 10+ years of biopharmaceutical commercial experience • 8+ years of brand marketing experience including HCP marketing, payer marketing, omnichannel strategy, digital marketing, and commercialization planning • Previous people leadership/management experience • Proven expertise in strategic HCP marketing, customer engagement, launch planning, disease-state education, payer marketing, and commercialization strategy • Experience collaborating with Market Access and payer-related initiatives • Strong analytical and data interpretation skills, with the ability to translate insights into actionable recommendations • Enterprise mindset focused on delivering measurable and sustainable business outcomes • Strong communication, relationship management, and cross-functional leadership skills • Demonstrated ability to influence across the organization and drive business growth • Strong project management, strategic planning, and execution capabilities • Strong executive presence and presentation skills

🏖️ Benefits

• flexible paid time off (PTO) • health benefits to include Medical, Dental and Vision • company match 401k • eligibility for a 30% bonus target based on company and individual performance • eligibility to participate in the company's long-term incentive plan