Customer Programs Marketing Manager

🔥 6 minutes ago

🌲 North Carolina – Remote

🌲 North Carolina – Remote

💵 $90k - $120k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Cornerstone Building Brands

WebsiteLinkedInAll Job Openings

10,000+ employees

🏗️ Construction

🏭 Manufacturing

Construction • Manufacturing

Cornerstone Building Brands is the largest manufacturer of exterior building products in North America. Our comprehensive portfolio spans the breadth of the residential and commercial markets, while our expansive footprint enables us to serve customers and communities across North America. Our relentless focus on excellence combined with our ongoing commitment to innovation and R&D has driven us to become the #1 manufacturer of windows, vinyl siding, insulated metal panels, metal roofing and wall systems, and metal accessories.

📋 Description

• Manage the daily operations, performance tracking, and optimization of contractor-facing loyalty, incentive, and engagement programs • Serve as the primary marketing point of contact for large strategic contractor accounts • Drive program participation and engagement to build customer loyalty and sales growth • Develop business solutions for strategic partners in the new construction, repair, and remodel industries • Support customer advocacy, lead nurturing, contractor/builder collateral strategy, training, and engagement events • Collaborate with field sales teams and strategic account managers to implement pull strategies • Manage Contractor Loyalty Program rules, product eligibility, contractor data accuracy, and compliance • Develop enrollment strategies and manage contractor onboarding, enrollment, and field enablement • Build customer benefit sets, promotions, incentives, training materials, onboarding guides, and promotional tools • Support loyalty-platform initiatives, contractor education events, and targeted campaigns • Develop contractor prospect nurture strategies, selling tools, conversion incentives, and event strategies • Support national and regional trade shows and distributor events • Deliver monthly program reporting • Build segmented contractor datasets, define segment insights, and disseminate analytics • Support localized contractor data and territory action plans • Partner with IT, vendors, and data teams to optimize contractor data and insights • Develop builder pitch decks, brochures, sell sheets, image libraries, and other selling tools • Support homeowner-facing design centers and cobranded homeowner campaigns • Develop and scale multi-home incentive programs for builder usage and product preference

🎯 Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field • 2 years+ experience managing loyalty or credentialing programs • 5+ years experience in marketing roles focused on pull strategies and engagement initiatives with trades audiences • Understanding of the new construction, repair and remodel industries, and contractor and builder segments preferred • Proven track record of developing and executing successful marketing campaigns and initiatives, including managing key account relationships • Proficiency in marketing tools and software applications • Excellent communication and interpersonal skills, with the ability to effectively collaborate with internal and external stakeholders • Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously • Ability to thrive in a fast-paced, matrixed environment • Must be at least 18 years of age to apply

🏖️ Benefits

• Bonus • Medical, dental, and vision benefits starting day 1 • PTO • Paid holidays • FSA • Life insurance • LTD • STD • 401k • EAP • Discount programs • Tuition reimbursement • Training • Professional development