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• Design and execute demand and lead gen campaigns via media partners and paid social • Plan, coordinate, and execute in-person and virtual events across Counsel's various enterprise segments • Identify performance gaps across channels and recommend changes in approach • Strengthen Counsel's position as a leader in AI-enabled care • Collaborate closely with the commercial team to create sales enablement assets • Collaborate with marketing leadership and the commercial team to align on account-based marketing strategy • Manage an activity calendar • Measure, analyze, and report on performance of enterprise marketing activities
• 5-7+ years of B2B marketing experience in healthcare, digital health, or enterprise SaaS • 3+ years of demand and lead generation experience in a high-growth environment • Proven experience planning and executing marketing programs across various paid social, content syndication, events, webinars, and more • Experience generating pipeline for a sales organization, having owned a number of MQLs, SQLs, and net-new revenue • Comfortable using data to guide experimentation and decision-making • Strong ability to produce high-quality marketing and sales assets such as white papers and one-pagers • Analytical mindset, using performance data to inform marketing decision-making • Genuine curiosity about how AI is transforming healthcare access • Experience in fast-moving environments where you've had to build processes, systems, and assets from scratch
• Comprehensive healthcare • Vision + dental • 401K • Unlimited PTO • Parental Leave
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