Personalization Strategy Lead – Contract, Freelance, Adobe RTCDP, AEP

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🏄 California, Illinois, +3 more states – Remote

🏄 California – Remote 🌽 Illinois – Remote 🏈 Ohio – Remote ❄️ Minnesota – Remote 🤠 Texas – Remote

💵 $105 - $115 / hour

⏳ Contract/Temporary

🟠 Senior

🧐 Strategy

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CourtAvenue

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

🤝 B2B

🏛️ Government

🚀 Aerospace

B2B • Government • Aerospace

CourtAvenue is a progressive growth partner specializing in strategy, experience, and innovation. Known for its capabilities in AI advisory, commerce, and government product development, CourtAvenue has been recognized as one of Adweek’s Fastest Growing Agencies and is ranked #58 on Inc. 5000’s Fastest Growing Private Companies list. The company has also secured contracts to support the U. S. Air Force and has served prominent clients like Kia and Epson by enhancing their digital platforms and brand experiences. CourtAvenue is positioned as a leader in creating cohesive B2B design systems and dynamic storytelling for mission readiness in the aerospace sector.

📋 Description

• Own the B2B personalization strategy: audience segmentation frameworks, profile enrichment priorities, and use case roadmaps across enterprise customer segments. • Define and govern audience taxonomy within Adobe Real-Time CDP (RTCDP) and AEP, keeping segments well-structured, documented, and tied to business objectives. • Partner with the Data & MarTech Architect on the data inputs, identity resolution logic, and attribute structures that power personalization in AEP and AJO. • Develop content decisioning frameworks and personalization rules in AJO for dynamic, audience-driven delivery at scale. • Work with the Journey Optimization Lead to embed targeting logic into active journeys, and with the creative partner on content variants, briefs, and asset specs. • Maintain a prioritized personalization use case backlog (data availability, business impact, effort). • Support identity resolution and profile unification in AEP, and define governance for audience creation, activation, and overlap. • Translate personalization performance into optimization recommendations alongside the Analytics & Measurement Lead.

🎯 Requirements

• 7+ years in customer segmentation, personalization strategy, audience management, or a related MarTech discipline. • Experience with Adobe RTCDP or AEP. Adobe is preferred, but we are open to strong experience on a comparable enterprise CDP (Salesforce Data Cloud, Tealium, Segment, Optimizely); the right strategist can ramp on Adobe. • Strong grasp of B2B data structures, ABM segmentation, and enterprise customer lifecycle stages. • Familiarity with identity resolution, first-party data strategy, and profile unification in a CDP. • Experience building and governing content decisioning frameworks, offer management, or personalization logic for multi-channel programs. • Strong cross-functional collaboration across creative, data, analytics, and technology teams. • Clear writing: personalization briefs and audience requirement specs. • **Preferred Qualifications:** • Direct experience with AJO offer decisioning, content cards, or real-time personalization features. • Supporting a CDP implementation or migration in a personalization or segmentation role. • Exposure to Adobe Audience Manager or third-party data enrichment. • Familiarity with B2B KPIs, account engagement scoring, and intent data. • MarTech consulting or agency delivery background. • Enterprise B2B experience in telco, technology, or financial services.