Digital SEM Marketing/Communications Specialist II

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $61.1k - $91.7k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🗣️ Communications

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Cox Enterprises

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1898

🏢 Enterprise

📡 Telecommunications

🚗 Transport

💰 Seed Round on 2014-12

Enterprise • Telecommunications • Transport

Cox Enterprises is a leading communications, media, and automotive services company with a mission to solve pressing challenges while building a more connected, mobile, and sustainable world. With over 125 years in business, Cox has invested over $1 billion in sustainable businesses and technology, generating $23 billion in revenue. The company comprises divisions like Cox Communications and Cox Automotive, which provide various B2B technology solutions and automotive services. Cox values innovation, inclusion, and the power of connection, aiming to foster a work environment where diverse voices are heard and respected. The company's commitment to sustainability and social impact is recognized by awards and certifications, such as being named a zero-waste business by Zero Waste USA.

📋 Description

• Execution and delivery of client Digital Advertising (SEM, Display, Social Media, Video) strategies and tactics, with strong advertising performance and high client satisfaction across a portfolio of 50+ accounts • Follow Digital Marketing Operations and industry best practices in support of digital advertising, including compliance guidelines for OEM programs • Proactively analyze and assess digital advertising performance and translate quantitative and qualitative data into strategic recommendations to continually improve performance • Review performance based on both client goals and objectives as well as industry best practice KPIs, including but not limited to: Cost per Lead, Attributed Cost per Visit, provider health score (i.e. Google Optiscore), delivery, etc • Provide and/or execute keyword research and expansion, ad creation, campaign performance tracking, and audience/placement analysis/recommendations to continually improve digital advertising performance • Monitor and analyze account performance and trends to determine adjustments in tactics and allocations, making independent decisions and consulting with the client as needed • Provide monthly performance reporting and quarterly consultative conversation to ensure alignment to goals • Conduct webinar/phone/email contacts or limited in-person as needed to ensure alignment of digital advertising budgets and goals • Take ownership of clients’ digital advertising issues and drive to resolution • Track dealer conversations, optimizations, budget changes, and decisions made to ensure proper audit trail and evidence of actions

🎯 Requirements

• Bachelor’s degree in a related discipline and 2 years experience in a related field • Experience and demonstrated ability to effectively work with all levels of a client account • Demonstrated customer service skills and outstanding relationship management capabilities • Demonstrated knowledge of Search Engine Optimization strategies, good knowledge of web-based applications and common internet protocols and conventions (HTTP, FTP, HTML, CSS, website strategy and concepts, website analytics tools, and Google Analytics) • Demonstrated knowledge in using Salesforce • Certification: All members of the Advertising team must be certified in Google Search, Google Display, and Microsoft within first 90 days of employment • Travel: 5% (1-2 trips/yr)

🏖️ Benefits

• The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company’s needs, and its obligations • seven paid holidays throughout the calendar year • up to 160 hours of paid wellness annually for their own wellness or that of family members • additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave • health care insurance (medical, dental, vision) • retirement planning (401(k))