Performance Marketing Analyst

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $70k - $80k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

📊 Marketing Analyst

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Cranial Technologies, Inc.

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1986

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

Cranial Technologies, Inc. is a leading provider in the treatment and research of plagiocephaly, a condition affecting the head shape of infants. The company specializes in the use of the DOC Band®, a custom-designed helmet therapy that helps to correct and reshape infants' head deformities. Cranial Technologies is committed to providing high-quality care and outcomes for families, offering no-cost evaluations and personalized treatment plans across over 100 clinic locations nationwide. With a strong focus on early detection and a comprehensive process involving precision imaging and custom fittings, Cranial Technologies strives to reshape children's lives through safe and effective treatment methods. Additionally, they provide extensive support and education for parents, along with flexible insurance and payment plans.

📋 Description

• Manage the day-to-day implementation, optimization, and analysis of approved paid media campaigns across Google Ads, Meta, and other digital advertising platforms. • Build approved campaign structures, audiences, and targeting approaches; draft ad copy; and implement UTM parameters and conversion tracking. • Monitor full-funnel performance, including spend, CPC, CTR, cost per consultation, consultation-to-fit conversion, CAC, and other business KPIs. • Analyze campaign, ad group, keyword, audience, creative, geographic, and placement performance to identify optimization opportunities. • Support campaign launches, ongoing optimizations, spend monitoring, budget recommendations, and platform troubleshooting. • Provide performance data and campaign insights to support Marketing leadership's management of external media and creative vendors. • Develop and maintain performance reporting across paid media, the website, organic search, and other digital channels. • Use GA4, Google Tag Manager, Looker/Tableau/Power BI, Supermetrics, and advertising platform reporting to analyze acquisition and conversion performance. • Maintain UTM standards, campaign tracking, and attribution processes. • Translate complex performance data into insights, recommendations, and actions for Marketing leadership and stakeholders. • Prepare monthly and quarterly performance reporting. • Implement and analyze approved A/B tests across advertising, landing pages, website experiences, messaging, and other customer touchpoints. • Evaluate test results using appropriate statistical and performance measures. • Analyze user behavior and conversion paths to improve engagement and conversion. • Partner with the website developer and internal stakeholders on landing page, website, and conversion-rate optimization initiatives. • Analyze website and landing-page performance, user behavior, organic search, and overall user experience. • Support website launches, tracking implementation, and approved performance improvements. • Provide performance insights and feedback on campaign headlines, ad copy, calls to action, and supporting messaging.

🎯 Requirements

• Bachelor's degree in marketing, marketing analytics, business, statistics, or a related field. • 2+ years of experience in performance marketing, digital marketing, marketing analytics, or a related field. • Hands-on experience managing Google Ads and Meta Ads campaigns. • Strong analytical skills with the ability to interpret large or complex datasets and translate findings into business recommendations. • Experience with GA4, Google Tag Manager, UTM tracking, attribution, and marketing performance reporting. • Experience with marketing analytics or visualization platforms such as Power BI, Tableau, Looker, or similar tools preferred. • Experience with A/B testing, conversion-rate optimization, and performance measurement. • Strong understanding of digital marketing funnels, customer acquisition, conversion metrics, and marketing KPIs. • Strong written and verbal communication skills, with the ability to explain analytical findings to non-technical stakeholders. • Comfortable working across highly tactical projects, from campaign execution and data analysis to reporting and recommendations for Marketing leadership. • Strong intellectual curiosity and a self-starter mindset; eager to test, learn, question assumptions, and continuously improve. • Experience with SEO, display advertising, and emerging digital marketing channels is a plus. • Experience with SQL, data visualization, or marketing data engineering is a plus. • Must reside in the United States. • Must be authorized to work for any employer in the U.S.; visa sponsorship is unavailable.

🏖️ Benefits

• Medical, Dental, and Vision Insurance • 401k Retirement Plan with matching • 18 Days Paid Time Off plus 7 company-paid Holidays • Life Insurance • Short/Long Term Disability Insurance • Company provided laptop