Director, Consumer Acquisition

Job not on LinkedIn

🔥 0 minutes ago

🚗 Michigan – Remote

🚗 Michigan – Remote

💵 $229.5k - $267.8k / year

⏰ Full Time

🔴 Lead

👔 Director

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Credit Acceptance

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1972

💸 Finance

💳 Fintech

🚘 Automotive

Finance • Fintech • Automotive

Credit Acceptance is a company that specializes in providing auto financing solutions to individuals, including those with bad credit history or no credit history at all. With over 50 years of experience, Credit Acceptance has helped more than 4 million consumers secure financing for vehicle purchases. The company operates a network of over 15,000 dealers and offers customers the ability to pre-qualify for auto financing, which does not impact their credit score. Furthermore, Credit Acceptance provides educational resources and tools, such as payment and auto price calculators, to assist customers in managing their finances and understanding their credit options. The company's mission is to drive possibility by offering financial solutions that give individuals the opportunity to improve their financial situation and secure reliable transportation.

📋 Description

• Own the consumer acquisition strategy, growth target, and investment plan • Manage accountability for incremental acquisition contracts, blended customer acquisition cost, and visit-to-lead conversion • Allocate budget across owned, organic, paid, and emerging channels • Grow owned and organic demand through search, AI-driven discovery, content, owned audiences, and shopper re-engagement • Optimize paid demand across search, paid social, affiliates, and direct mail • Lead innovation pilots across new channels, markets, and consumer value propositions • Expand the Digital Vehicle Marketplace into new markets • Act as business owner for acquisition initiatives and seasonal promotions • Set success measures, baselines, and investment decision criteria • Partner with Digital, Creative, Dealer Marketing, and Insights teams • Build, lead, and develop a high-performing acquisition team • Report to the VP of Consumer Marketing • Work from home with occasional planned travel to the Southfield, Michigan office

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience • 10+ years of experience in consumer acquisition, growth, or performance marketing • At least 5 years in a leadership role • Proven track record growing consumer acquisition across owned, organic, and paid channels while improving acquisition efficiency • Experience owning a significant marketing budget and the investment decisions behind it • Experience running an experimentation program and measuring incremental impact • Demonstrated problem solving and business judgment • Track record of framing ambiguous problems quantitatively and making sound investment calls • Experience partnering with digital product, creative, and analytics teams to bring acquisition initiatives from brief to launch • Experience presenting to and influencing senior/executive audiences • Working knowledge of ad platforms, analytics, testing tools, and CRM • Excellent written and verbal communication skills • Required degrees must have been earned at institutions of Higher Education accredited by the Council for Higher Education Accreditation or equivalent • Not currently open to individuals who require sponsorship now or in the future to work legally for Credit Acceptance, such as H-1B/H-4 or F-1 OPT visa holders

🏖️ Benefits

• Annual bonus plan • 401(K) match • Adoption assistance • Parental leave • Tuition reimbursement • Comprehensive medical, dental, and vision coverage • Many nonstandard benefits • Work-from-home arrangement • Flexible and autonomous work environment