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Growth Marketer, SEO/AEO, Experimentation

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $100k - $165k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 SEO Marketing

Where this job comes from

Posted on Cresta's careers page, not through a job board

First seen by Remote Rocketship 1 minute ago

Logo of Cresta

Cresta

51 - 200 employees

☁️ SaaS

🤖 Artificial Intelligence

🏢 Enterprise

SaaS • Artificial Intelligence • Enterprise

Cresta is an enterprise-grade AI platform that focuses on enhancing contact center operations. By employing a unified platform for human and virtual agents, Cresta aims to improve customer experience, increase revenue, and reduce costs. The platform integrates AI to assist with sales, customer care, retention, and collections, providing real-time guidance and insights. Cresta's AI capabilities include conversation intelligence, agent assistance, quality management, and virtual agents. With a focus on automation and augmentation, Cresta seeks to transform workflows and customer interactions across various industries, including telecommunications, finance, and retail.

📋 Description

• Grow Cresta's visibility, citation share, and narrative accuracy across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews • Own AirOps workflows for content briefs, refreshes, and optimization • Run the content refresh pipeline using Google Search Console and Ahrefs • Restructure high-impression pages for AI answers using answer-first sections, self-contained passages, FAQ and list schema, and clear product/use-case/industry relationships • Lead technical SEO across crawlability, indexation, rendering, internal linking, redirects, canonicalization, and site architecture • Ship technical fixes in Webflow CMS and partner with web development on larger changes • Build an off-site presence program across review platforms, analyst and industry directories, third-party roundups, partner pages, and communities • Ensure product launches and renames receive organic coverage from day one • Turn sales, support, community, and search data into a prioritized answer backlog • Design, launch, and evaluate acquisition-channel, landing-page, and website-conversion experiments • Define hypotheses and success metrics, then decide whether to scale or stop tests • Own measurement of non-branded visibility, organic and AI-referred traffic, AI citations, share of voice, and influenced pipeline • Build dashboards to identify ranking drops, indexing issues, crawl anomalies, and technical regressions • Connect search and answer-engine visibility to pipeline in HubSpot • Monitor search and AI discovery changes and turn them into a prioritized roadmap • Report results to marketing leadership and collaborate with content marketing, web development, product marketing, demand generation, and revenue operations

🎯 Requirements

• 3 to 5 years of experience in SEO, growth marketing, or other organic growth roles, with hands-on ownership of a live website • A track record of growing organic traffic and pipeline or signups, not just rankings • Hands-on experience with AEO or GEO, including how AI assistants retrieve, summarize, and cite content, plus at least one project or test you can walk us through, including self-directed ones • Technical SEO fluency and comfort shipping changes yourself: HTML basics, schema markup, and working inside a CMS • Hands-on experience with Google Search Console, Ahrefs or Semrush, and GA4, plus an AI visibility tool such as Ahrefs Brand Radar or Profound • Experience defining metrics, building dashboards, and using data to prioritize work, including reconciling conflicting sources and forming your own conclusion • Clear, precise writing • A high bar for quality and full ownership from idea through implementation and measurement • Preferred: In-house SEO or growth experience at a B2B SaaS company with an enterprise sales motion or a technically complex product • Preferred: Experience with AirOps or building content workflows with LLMs like Claude or ChatGPT • Preferred: Experience with Webflow, HubSpot, or multi-touch attribution • Preferred: Experience with crawl and log analysis tools, programmatic pages, or scaled content operations • Preferred: SQL or Python skills for pulling and analyzing data on your own • Preferred: Experience running conversion rate or community channel experiments, including Reddit • Preferred: Exposure to customer experience, customer support, or contact center operations

🏖️ Benefits

• Comprehensive medical, dental, and vision coverage with plans to fit you and your family • Flexible PTO to take the time you need, when you need it • Paid parental leave for all new parents welcoming a new child • Retirement savings plan to help you plan for the future • Remote work setup budget to help you create a productive home office • Monthly wellness and communication stipend to keep you connected and balanced • In-office meal program and commuter benefits provided for onsite employees • Equity

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